Social Media Manager job description

This Social Media Manager job description template includes the list of most important Social Media Manager’s duties and responsibilities. It is customizable and ready to post to job boards. Use it to save time, attract qualified candidates and hire best employees.

Social Media Manager job profile

Social Media Managers are responsible for planning, implementing, managing and monitoring company’s Social Media strategy in order to increase brand awareness, improve Marketing efforts and increase sales.

In order to attract Social Media Managers that best matches your needs, it is very important to write a clear and precise Social Media Manager job description.

Social Media Manager job description

We are looking for an experienced, passionate and creative Social Media Manager to join our team. As a Social Media Manager you will be responsible for developing and implementing our Social Media strategy in order to increase our online presence and improve our marketing and sales efforts. You will be working closely with Marketing and Sales departments.

Social Media Manager duties and responsibilities

• Develop, implement and manage our social media strategy
• Define most important social media KPIs
• Manage and oversee social media content
• Measure the success of every social media campaign
• Stay up to date with latest social media best practices and technologies
• Use social media marketing tools such as Buffer
• Attend educational conferences
• Work with copywriters and designers to ensure content is informative and appealing
• Collaborate with Marketing, Sales and Product Development teams
• Monitor SEO and user engagement and suggest content optimization
• Communicate with industry professionals and influencers via social media to create a strong network
• Hire and train other in the team
• Provide constructive feedback
• Adhere to rules and regulations
• Present to Senior Management

Social Media Manager requirements and qualifications

• X years of experience as a Social Media Specialist or similar role
• Social Media Strategist using social media for brand awareness and impressions
• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
• Understanding of SEO and web traffic metrics
• Experience with doing audience and buyer persona research
• Good understanding of social media KPIs
• Familiarity with web design and publishing
• Excellent multitasking skills
• Great leadership skills
• Critical thinker and problem-solving skills
• Team player
• Good time-management skills
• Great interpersonal, presentation and communication skills
• BSc degree in Marketing or relevant field