How to send follow-up emails to passive candidates?
Passive candidates are everywhere, and not having a strategy on how to reach them can cost you a lot of great talent!
Don’t get disappointed with a low open and response rates, but always try to follow-up! To increase your emails open and response rates, make sure that you personalize both the subject line and the body of the email as much as possible.
Before you send a follow-up email, wait at least three days. Give candidates a chance to think about your offer.
Template for follow-up email to passive candidates
Subject line: Following up!
Have you had a chance to red my previous email?
[company name] is currently looking for a [position] to join our amazing team, and I think you would be a great fit. We are currently working on cool projects such as [project description], and I thought you would find that interesting.
If this is something that interests you, please reach back to me.
I have also included some of our employee testimonials and stories, so that you can learn about what is it like to work for [company name].
Have a great rest of the day, and I hope to hear back from you,
Need more HR and recruiting templates email to passive candidates? Check templates for Human Resources and email templates for Recruiters.
Culture & People
How to Motivate High Performing Employees?
Recruitment Content for Every Step of Candidate Journey
Candidate Journey Mapping: Step-by-Step Guide
Why Some Employee Referral Programs Fail?