Email to passive candidates template

This cold email template to passive candidates can be use when you have an open job position that are hard to fill. Identify your company’s hard-to-hire job positions and use this template to reach out to talent that you have identified as a good fit based on their profile, education, skills and experience. When writing these cold emails to passive candidates, make sure that they are interesting, appealing and written in a tone that reflects your company’s culture and values. The more interesting, the higher the chances for recipients to open the email. 

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Email to passive candidates

How to send emails to passive candidates?

Passive candidates are everywhere, and not having a strategy on how to reach them can cost you a lot of great talent!

Don’t get disappointed with a low open and response rates, but always try to follow the best practices for writing cold emails. To increase your emails open and response rates, make sure that you personalize both the subject line and the body of the email.

The body of the email should always contain a brief information about the company and some more detail about the open position. Tell the candidate about your Employee Value Propositions, and stories about why your employees love working for you. Don't forget to include a well written job description

Looking for high-quality candidates? With TalentLyft  it has never been easier to find passive candidates, get their contact infos, resumes, social media and professional profiles.

Template for email to passive candidates

Subject line: Join our amazing team at {Company_name}?

Dear [Candidate_Name],

I am [your name], [your job_title] at [company_name}. I just saw your profile on [Social Media or Job Board], and I am very impressed with your skills and experience in [name a specific skill that you see valuable].

We are currently looking for a [position] to join our amazing team, and I think you would be a great fit. We are currently working on cool projects such as [project description], and I thought you would find that interesting. 

If this is something that interests you, please reach back to me.

I have also included some of our employee testimonials and stories, so that you can learn about what is it like to work for [company name]. 

Have a great rest of the day, and I hope to hear back from you,

[Your name]


Need more HR and recruiting templates email to passive candidates? Check templates for Human Resources and email templates for Recruiters.

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