Traffic Acquisition Manager job description template

This Traffic Acquisition Manager job description template includes the list of most important Traffic Acquisition Manager's duties and responsibilities. It is customizable and ready to post to job boards. Use it to save time, attract qualified candidates and hire the best employees.

Hiring Traffic Acquisition Manager role?
Job boards, social media or programmatic – place your job ads on +1,000 channels with just one click.
Post job for Free

Traffic Acquisition Manager job description template

Traffic Acquisition Manager job profile

Traffic Acquisition Managers are responsible for planning, developing, implementing and managing the company's overall traffic acquisition strategy. They have deep knowledge of various traffic acquisition methods and tactics for improving the company's online web traffic.

In order to attract a Traffic Acquisition Manager that best matches your needs, it is very important to write a clear and precise Traffic Acquisition Manager job description.  

Traffic Acquisition Manager job description

We are looking for an experienced and self-driven Traffic Acquisition Manager to join our Marketing team. As a Traffic Acquisition Manager, you will be responsible for developing and implementing our traffic acquisition with the main goal to improve our website's traffic. 

Traffic Acquisition Manager duties and responsibilities

  • Build, plan and implement a traffic acquisition strategy
  • Identify key traffic acquisition KPIs and metrics
  • Monitor and manage online campaigns
  • Build online engagement and exposure strategy
  • Analyze keywords, web traffic, and market trends 
  • Work with growth teams
  • Track, measure and analyze user engagement and conversions
  • Track and manage multiple lead generation channels
  • Increase organic traffic
  • Perform SEO research and identifying effective content and keywords
  • Implement best Search Engine Optimization (SEO) practices and techniques
  • Prepare and present reports on marketing strategy
  • Stay up to date with the latest technologies and best practices
  • Build a strong back-link acquisition strategy
  • Build relationships and networks with bloggers, journalists and industry influencers

Traffic Acquisition Manager requirements and qualifications

  • X years of experience as a traffic Acquisition Manager or similar role
  • X years of experience in SEO, email marketing, digital marketing and Social Media 
  • Data-driven mindset, strong analytical skills and experience in tracking relevant metrics
  • Experience with WordPress, HTML, and Google Analytics
  • Excellent communication and presentation skills
  • Excellent organizational and time-management skills
  • Critical thinker and problem-solving skills
  • MA in Business Administration, Marketing, or similar relevant field

Do you use a modern recruitment software? If not, you're missing out. See how your life can be easier. Start your free 14-day TalentLyft trial.

Start my free trial