What is Viral Marketing?

Whether you're a beginner or an expert, you will find this Glossary useful.

Viral marketing refers to marketing tools and techniques which use existing social platforms as means of spreading the promotional messages about a specific company/brand/initiative quickly to a large number of people, aka making something go viral.

what-is-viral-marketing


Viral marketing definition

Viral marketing refers to marketing tools and techniques which use existing social platforms as means of spreading the promotional messages about a specific company/brand/initiative quickly to a large number of people, aka making something go viral.

The goal of viral marketing is to raise brand awareness.


Viral marketing process

Viral marketing uses a certain degree of analytics, most often algorithm based, and tried-and-tested formulas but the most important aspect is creating punchy, innovative, catchy messages and content which can be delivered at any time.

Most commonly used message forms are branded games, video clips and images (memes and gifs as the latest trends).


Advantages of viral marketing

Viral marketing's biggest advantage is the broad spectrum of the audience a company can send a message to. If the message is catchy/relevant enough it can collect a large number of views/readings in a relatively short amount of time, via word of mouth, generally by sending links between members of the audience.

It also costs less than most of the other marketing techniques.



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