Candidate Journey is the expression used to describe 6 stages through which job seekers go through: Awareness, Consideration, Interest, Application, Selection and Hire.
Candidate Journey Definition
Similarly to when buyers look for services and products to purchase, candidates go through different stages when looking for new job opportunities. This is the reason why today's candidates need to be treated as customers.
There are 6 stages through which all job seekers go through:
Throughout their candidate journey, candidates will have multiple interactions with your Employer Brand.
- see your job advertisement on a job board
- visit your career site and read your career blog
- check the ratings of your company on a company review sites
- visit your company’s Facebook page
- join your Talent Network
- talk to your company representative at the career fair
- fill out your online job application, come in for the interview, etc.
Active vs. passive candidates' journeys
It is important to note that while the first three stages of candidate journey focus on active job seekers, the last three stages focus on the passive candidates.
Global LinkedIn research has shown that only 12% of people actively look for jobs, and this is the reason why recruiters have started paying more attention to passive job seekers and the awareness, consideration and interest stages of their journey.
To be able to lead candidates through these three first stages, modern recruiters use innovative methodologies such as Recruitment Marketing and Inbound Recruiting to find, attract and hire the best talent.
To make this process easier, recruiters and other HR Professionals have started using Recruitment Marketing tools to attract the best candidates, encourage Candidate Engagement and to improve Candidate Experience.