What is Employer Brand?

Whether you're a beginner or an expert, you will find this Glossary useful.

Employer brand is a term referred to describe company's reputation and popularity from a potential employer's perspective and describes the values company gives to its employees.

Employer Brand definition

Employer brand is a term referred to describe company's reputation and popularity from a potential employer's perspective and describes the values company gives to its employees.

In a modern business world of talent acquisition, employer brand is used to introduce the company as a great place to work. It's used for communicating with current employees as well as attracting new, generally passive, workforce.

Reasearch shows how strong employer brand has a direct impact on talent aqusition, candidate engagement and retaining of current employees.

Recruitment tools like TalentLyft Converta enable companies to turn the career site visitors into prospective job applications.



TalentLyft ATS

Your Hiring Teammate

TalentLyft is intuitive and simple recruitment software specialized for SMBs.
Try it free for 14 days!
No credit card required, unsubscribe at any time.