Employer Branding Strategy in 5 Steps [INFOGRAPHIC]

Kristina Martic | 3/16/2018 | Recruitment Marketing

Planning, developing and implementing Employer Branding strategy is not an easy task. Here, we have defined 5 steps to follow when implementing Employer Branding strategy. 

Employer Branding Strategy in 5 Steps [INFOGRAPHIC]

Employer Branding Strategy in 5 Steps [INFOGRAPHIC]

5 steps employer branding strategy

What is Employer Branding strategy

Employer Branding is the key component of every successful Talent Acquisition strategy. Having clearly defined Employer Branding strategy can help you find the right job candidates, attract, engage and hire them. 

In this world of "War for Talent", well-planned Employer Branding strategy can be a huge competitive advantage that sets you apart from their competitors. 

Employer Brand is what your employees, current and potential future job candidates think about you as an employer. It is their perception of how you treat your employees and candidates as well as your Employee Value Proposition. 

Check out our free Guide for Finding High-Quality Job Candidates!

5 steps for implementing a successful Employer Branding strategy

Successful recruiters know how to develop and implement productive Employer Branding strategy, and they are full of interesting Employer Branding ideas

Here are the 5 steps to follow when implementing an Employer Branding strategy:

Step 1: Define your Employer Branding goals

Think about what do you want to achieve with your Employer Branding strategy. Some of the common Employer Branding goals include:

  • Get more job applicants
  • Get more high-quality candidates
  • Increase online engagement
  • Increase candidate engagement
  • Increase Employer Brand awareness
  • Build trust with current candidates
  • Get more career site visitors
  • Get more applicant from social media
  • Increase referral rates
  • Increase offer-acceptance rate

Step 2: Identify your Candidate Persona

Defining your candidate persona is a crucial step here. Without knowing who your perfect candidate is, you won't be able to send targeted messages to the candidates that you want to attract. 

Here is our cheat sheet for defining candidate persona!

employer branding and defining candidate persona

Step 3: Define your Employee Value Proposition

Do you know why your current have chosen you? Do you know why do they stay? Do you know what do they like most about you as an employer?

These are all the questions you need to answer in order to set up a successful Employer Branding strategy. Answers to these questions best explain your Employee Value Proposition. Your EVP is the message you will target your candidate persona with. 

These are the main 5 blocks of every employee value proposition:

EVP and Employer Branding

Step 4: Define the channels to promote your Employer Brand

There are around 10 touchpoints with candidates before they get hires. They are points of, thus called, candidate journey. Many of these touchpoints are also channels for promoting your Employer Brand. 

These are just some of the channels where you can promote your Employer Brand:

Employer Branding promotion channels

Step 5: Measure your Employer Branding success

HR Analytics and measuring most important hiring metrics has become one of the main 2018 goals for HR professionals. Based on the goals that you set up in the first step, you should measure the success of your Employer Branding strategy. 

Data-driven recruiting, however, is impossible without the right recruiting tools! Today, there are many HR tech solutions that help HR professionals excel their Employer Branding strategies. 

Looking for more Employer Branding content?

If you are interested in Employer Branding and other HR related content, check out our 12 Guides for HR Professionals.

Also, Employer Branding is something we have helped hundreds of HR professionals around the world. TalentLyft is a recruiting software with which companies find, attract and hire best talent more successfully. If you are interested to hear more, schedule a call with our recruiting experts!


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