What is Recruitment Marketing?

Weather you're a beginner or an expert, you will find this Glossary useful.

Recruitment Marketing is the process of building and communicating organization's Employer Brand and Employee Value Proposition to attract and hire top talent. 


Recruitment Marketing definition

Recruitment Marketing is the process of attracting and nurturing talented individuals to your organization by marketing to them. The main goal of recruitment marketing is to drive individuals to apply to the open positions your company has available. Recruitment marketing is the earliest stage of talent acquisition

Recruitment Marketing can be simplified by instituting recruitment marketing automation software, such as TalentLyft's Convert or Engage. This software allows recruiters to build positive relationships with candidates that fall within specific talent pools and share specific messages to candidates. Recruiters can also save time by scheduling automated emails that allow candidates to see open job requisitions that are relevant to them.

Definition of Recruitment Marketing

Benefits of Recruitment Marketing

Some of the main goals of every Recruitment Marketing strategy is Candidate Experience and Candidate Engagement

In order to attract candidates, companies use solutions offered by Recruitment Marketing platforms to better communicate their Employer Brand and Employee Value Proposition

Explore More Terms & Definitions



TalentLyft ATS

Your Hiring Teammate

TalentLyft is intuitive and simple recruitment software specialized for SMBs.
Try it free for 14 days!
No credit card required, unsubscribe at any time.