Recruitment Marketing is the process of building and communicating organization's Employer Brand and Employee Value Proposition to attract and hire top talent.
Recruitment Marketing definition
Recruitment Marketing is the process of attracting and nurturing talented individuals to your organization by marketing to them. The main goal of recruitment marketing is to drive individuals to apply to the open positions your company has available. Recruitment marketing is the earliest stage of talent acquisition.
Recruitment Marketing can be simplified by instituting recruitment marketing automation software, such as TalentLyft's Convert or Engage. This software allows recruiters to build positive relationships with candidates that fall within specific talent pools and share specific messages to candidates. Recruiters can also save time by scheduling automated emails that allow candidates to see open job requisitions that are relevant to them.
Benefits of Recruitment Marketing
In order to attract candidates, companies use solutions offered by Recruitment Marketing platforms to better communicate their Employer Brand and Employee Value Proposition.
Explore More Terms & Definitions
- Employer Branding
- HR Analytics and Data-Driven Recruiting
- Ability test
- Full Life Cycle Recruiting
- 401(k) plan
- 403(b) plan
- Employee Value Proposition (EVP)
- Social Recruiting
- Abilene Paradox
- 360 Degree Feedback
- Competency-Based Pay
- Candidate Journey
- Indirect compensation
- Candidate Experience
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