Inbound Recruiting is a method of creating targeted, branded content for your recruiting center specifically for the purpose of increasing your Employer Brand recognition and candidate engagement with future hires.
Inbound Recruiting Definition
Inbound Recruiting follows the famous Inbound Marketing strategy; technique for drawing customers to products and services via recruiting content marketing, social media marketing and search engine optimization.
Inbound Recruiting is a term used to describe how newest marketing methodologies are used in the world of recruiting and Talent Acquisition.
Importance of Inbound Recruiting
Since recruiting is becoming more and more like marketing, recruiters have realized that, in order to hire best talent and stay competitive, they have to start using Recruitment Marketing software to hire talented people.
Similar to buyer's journey, job seekers go through candidate journey when looking for jobs. Compared to few years ago, it is not enough to post jobs on job boards and wait for candidates to apply. Demand for talented people is much higher than supply, and this is why “War for Talent” has emerged.
Only companies with competitive advantages will be able to attract best people, and they are doing that through Inbound marketing methods and strategies.
Many HR Professionals believe having a successful Inbound Recruiting strategy will become a must for successful recruiting and hiring.
Explore More Terms & Definitions
- Ability test
- Resume Parsing
- Employee Referral
- Action-reflection learning (ARL)
- Employee Value Proposition (EVP)
- Human Resources
- Candidate Engagement
- DOE - Depends on Experience
- Employee Turnover
- Abandon rate
- SPHR (Senior Professional in Human Resources)
- Full Life Cycle Recruiting
- Recruitment Marketing
- Facebook Recruiting
- HR Analytics and Data-Driven Recruiting
- Candidate Experience
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