Are you promoting your recruitment content? Here is why you should!
Many HR professionals come up with great recruitment content ideas. They listen to their candidates’ needs and create interesting and useful recruitment content for every step of candidate journey.
Creating great recruitment content that grabs your candidates attention is important, but it is only the first step in creating successful recruitment marketing campaigns.
The second one is the promotion of your recruitment content.
➡️ Check out our Guide: The most productive recruitment marketing strategies!
Recruitment content promotion is the process of sharing recruitment content across multiple venues, channel and places.
It is a great way to boost your recruitment content’s visibility and maximize its ROI.
Unfortunately, most HR professionals fail at promoting their recruitment content.
They simply don’t know where to start or how to do it.
This is why we created the list of the best places where you can promote your recruitment content.
What are the best places to promote your recruitment content?
There are many different places where you can promote your recruitment content.
However, you probably don’t have the time and resources to utilize all of them.
This is why you need to focus on a few that work best for your company.
But what are the best places to promote your recruitment content? How to choose them?
Step #1: Define your candidate persona
The answer to this questions depends on your candidate persona.
In the process of defining your candidate persona, you will gather the information about online channels and websites where you can reach your best candidates.
➡️ Check out our Guide: How to create a candidate persona!
Step #2: Map your candidate journey
The next step is the process of candidate journey mapping.
This process will give you insights into different places your candidates visit during their job search and the way they interact with your employer brand.
➡️ Check out our Guide: Candidate journey mapping!
Defining your candidate persona and creating a candidate journey map does require some time and research.
However, it is well worth it because it will enable you to discover exactly where you should be promoting your recruitment content to ensure the highest ROI.
List of top places to promote your recruitment content
Here is the list of the 10 best places where you can promote your recruitment content:
1. Your company's career site
Your career site is the cornerstone of your recruitment marketing strategy.
This is because:
All roads lead to your career site.
According to LinkedIn research, 59% of candidates visit your company career site after discovering a job. This means that your career site must be full of great recruitment content which will convince your candidates to apply.
- Check if your company’s career site has the perfect anatomy
- Get inspired by these great career blog ideas
2. Your company's social media profiles
Social media networks (such as Facebook, Twitter, Instagram, Snapchat, LinkedIn, etc.) are a great place to promote your recruitment content in a simple, fast and affordable way.
It is also a place where you can reach passive candidates who aren’t actively looking for a job.
You don’t necessarily have to promote your recruitment content on all social media networks.
Choose social media networks where your ideal candidates spend most of their time.
- Learn how to promote your employer brand on social media
- Check out a complete guide on how to recruit on Facebook
- Learn how to create an outstanding LinkedIn Company Page
3. Your employees’ social media profiles
Asking your employees to share your recruitment content on their personal social media profiles is one of the most effective tactics for promoting your recruitment content.
This is because the recruitment content shared by employees receives 8 times more engagement than content shared by brand channels, according to Social Media Today.
- Make it easy for your employees to share your recruitment content. Send them a direct link and prepared copy so they can post it in just one click.
- You can also encourage your employees to create and share their own content!
Just make sure they tag your company’s so you can share their content too.
4. Online forums
Online forums are very effective, but often overlooked place to promote your recruitment content on.
You can choose between numerous different forums, from general ones to those dedicated to special industry area or any other topic.
Think about the kind of topics and themes that would interest your candidate persona, or choose based on the location...whatever works better for you!
- Don’t be spammy!
Avoid dumping your recruitment content and moving on to another place.
- Try to start a discussion and interact with the community.
5. Career Blogs
Blogs are another relatively underutilized place where companies can promote their recruitment content.
Make sure you publish your recruitment content on a career blog on your career site.
You can also offer to write a blog post as a guest author on a blog that your candidate persona reads.
- We are always on a lookout for a great recruitment content!
If you would like to publish a guest blog on our own, Talentlyft blog, you can check out the details here.
- We will gladly include your job openings in your guest blogs to help raise interest in your company and get you more high-quality job applicants.
6. University’s websites
If you’re looking to attract top young talent, then university websites are your go-to places for promoting your recruitment content.
Many universities and colleges offer an opportunity for employers to advertise their recruitment content completely free of charge.
University staff is often very glad to help you promote your opportunities to their students and recent graduates.
- Besides publishing your recruitment content on the university website, ask your university contact person to promote your content through their newsletters and their internal online portal to reach more students.
7. Company review sites
This is because your candidates are already there looking for it!
According to Glassdoor, 54% of online job seekers read company reviews from employees.
8. Virtual career fairs
Virtual career fairs are a fast-growing trend in the recruitment industry. This is because they are very convenient both for job seekers and employers.
Virtual career fairs offer an online space where employers and job seekers can interact and establish a direct, real-time communication.
- A great perk of using this virtual space is the opportunity to engage with your candidates in video, voice or text chat.
- However, don’t forget to utilize the possibility of organizing a webinar.
It is a great opportunity to attract passive candidates who are not yet ready to apply and prefer researching their options in a low-pressure environment.
9. Job posting sites
There are many job posting sites where you can publish your recruitment content .
If you aren’t already utilizing them, you’re missing out!
With TalentLyft, our complete recruiting and hiring tool, you can post jobs for free on multiple job boards with just one click.
Some of the free job boards include Indeed, Monster, Simply Hired, Glassdoor, Stackoverflow and many others.
- Check out the list of the best free job posting sites
- Learn how to craft a job post that will stand out
- Check out the best practices in the job advertisement
Last but not least - the media! There are many different types of online media where you can promote your recruitment content, from news portals to web magazines.
If you keep your candidate persona in your mind, it shouldn’t be too hard to find an online media service that will be a perfect fit for your hiring needs
- If you need some inspiration, check out this great example by Loreal!
They promoted a great piece of recruitment content in Cosmopolitan, titled: How to Get Hired at L'Oreal.