Top 3 recruitment marketing tips
Before I present the top 11 creative recruitment content ideas, I would like to turn your attention to the 3 main tips for creating great recruitment content:
Tip #1: Know your audience
First and probably the most important rule for creating great recruitment content is:
Know your audience.
Who exactly are you writing your content for?
The only way to provide a clear and precise answer to this questions is by defining your candidate persona.
A candidate persona is a semi-fictional representation of your ideal candidate.
➡️ Check out our Guide for creating candidate persona!
Here is our quick cheat sheet to help you get started:
Tip #2: Focus on the candidates
Now that you know exactly what type of candidate personas you are writing for, you need to put yourself in their position.
Imagine yourself in your candidates’ shoes.
Create the type of content that your candidate persona would find interesting and useful.
Your content should provide a straightforward answer to candidates’ basic question:
What’s in it for me?
When creating recruitment content, always keep your employee value proposition in mind.
Here is our cheat sheet for defining your employee value proposition:
Tip #3: Be authentic
Be authentic and honest. Don’t be afraid to show your human side.
Candidates want to see real people behind your employer brand.
They are not interested in seeing glossy stock photos.
They want to see faces of real people they will be spending most of their day with.
Therefore, always use the real photos of your employees and your office to showcase your company culture.
Are you looking for more great recruitment marketing tips?
➡️ Check out our Guide: Most productive recruitment marketing strategies!
11 creative recruitment content ideas
Luckily, there are plenty of great recruitment content examples out there.
I have handpicked 10 most creative ones for you:
Idea #1: Infographic
Put your recruitment content in a visually appealing and easily digestible format - create infographics!
Check out this infographic by Hotjar that shows 5 stages of their recruiting process:
Idea #2: Podcast
Incorporate podcasts into your application process!
Creating 5 minutes podcasts is a great way to let candidates quickly get a feel for the job - and the manager they’d be working under.
The City of Edmonton added short recordings to their job descriptions to give candidates an immediate insight into what the job and culture are really like:
Idea #3: Quiz
Quizzes are a great way to engage your candidates in an interactive way!
Create 5 to 10 simple questions that will help your candidates find out if they are a good fit for your open position and/or company culture.
Edward Jones career page features a so-called Career Fit Tool - a quiz that consists of 8 questions which help candidates find their perfect role in this company:
Idea #4: Slideshare
Slideshares are another underutilized, but the great type of recruitment content.
They are visually attractive, interactive and best of all - easily shareable!
Check out HubSpot’s amazing Slideshare presentation of their company culture, which is at the center of their career page:
Idea #5: Brochure
If you were a candidate, wouldn’t you like to have an option of downloading a PDF brochure that contains all the most important information about the company?
You could easily print it out and use it to prepare for your interview!
PwC has created a beautiful booklet to help their candidates learn more about PwC, their lines of service and why PwC is a great place to launch your career.
Check it out:
Idea #6: FAQ
Questions your candidates ask are without any doubt the best source of inspiration for creating interesting and useful recruitment content.
Carefully study their questions and create content that provides answers!
Philips has collected the most frequently asked questions about working at their company and provided all the answers at one place:
Idea #7: Live video
Creating interesting and useful recruitment videos your candidates will love is not as hard as you might think!
You don’t need a whole team of professionals and a big budget to do this - all you need is your mobile phone and a bit of audacity! 🙂
L’Oreal creates great, relaxed live video chats on Facebook. Candidates can tune in with their questions and ask anything they want to know about interviewing at L’Oreal.
If they miss the live stream, they can watch the video later on L’Oreal’s youtube channel:
Idea #8: Workplace video tour
Another great recruitment video you can easily create is the video office tour.
Again, all you need is your mobile phone. Don’t worry about your video being perfect.
Candidates actually prefer DIY videos, because they present a more honest view of your company culture.
Finnish developer Nitro Games invites candidates to take a guided tour of their offices to show them what a day in the life of a developer is truly like:
Idea #9: Decision tree
Decision trees are another great type of content that can be successfully utilized in recruitment marketing.
Use them to present your career paths and different roles within your company as help candidates choose the one that best fits their interests and needs.
Check out this great career path decision tree on Saskatchewan Crop Insurance Corporation (SCIC)’ career site:
Idea #10: Meet the recruiter
Create “Meet the recruiter” section on your career page and introduce your recruiters.
Seeing a friendly, real persons' face will help calm candidates’ interview anxiety.
ATB Financial features smiling photos of their recruiters, along with their favorite interview questions and tips about what they look for in candidates.
They also encourage candidates to reach out to their recruiters on LinkedIn to engage in meaningful connections and conversations:
Idea #11: Career blog
Career blog posts are another piece of recruitment content that can be very interesting and useful for your candidates.
In these blog posts, you can cover a whole range of different topics, from general career advice to your employee insights and industry news.
Allianz has a really amazing career blog! Besides career advice, it also features employee insights and a great explanation of insurance in a nutshell.
Check it out:
Want more great recruitment content ideas?
If you’re looking for more real-life examples of awesome recruitment content by big brands, check out our blogs: