One of the biggest trends in recruiting over the past few years has been the use of social media to attract and convert talent. This practice even got its own buzzword – “Social Recruiting”. So what is it exactly and how to do it #likeaboss?
What is Social Recruiting?
Simply put, social recruiting is using social media channels for recruiting.
The term refers to different ways of using social media networks (such as Facebook, Twitter, LinkedIn etc.) and websites (blogs, forums, job boards and websites like Glassdoor for example) to find, attract and hire talent.
Social Recruiting is a vital part of recruitment marketing.
Importance of Social Recruiting
Social recruiting goes beyond posting current vacant jobs ads on your company’s social network accounts. It offers so much more! You can use social media networks to proactively search for potential candidates, build a relationship with them and encourage them to apply to your vacant job positions.
What are the benefits of Social Recruiting?
With social recruiting, you can:
1.) Reach passive candidates
You won’t find passive candidates on job boards or your company careers site, so social media might be the only way to for your job ad to reach them.
2.) Get more referrals
Make it easy for your employees to refer candidates. With just one click on their social networks, they can share the information about your job opening with all their family members, friends and colleagues!
3.) Target your perfect candidates
Social media networks are a perfect place to reach the candidates with different backgrounds, ages, nationalities, genders and industries. But what if you have a very specific, narrowly defined candidate persona? No worries - just use advanced search filters to find your ideal candidates.
4.) Showcase your company culture
Developing and displaying a unique company culture is a critical part of recruiting new talent and employer branding. If you display a great culture within your company, people will want to become a part of it!
5.) Establish a more personal connection with potential candidates
Effective social recruiting should operate like a conversation. Social media allows candidates to connect with your company in a low-key, low-pressure environment.
6.) Save money
Sourcing for candidates via social media platforms is very cost–effective compared to traditional methods of recruitment (like newspapers, TV, radio ads and the use of specialized publications and paid websites).
Social Recruiting with Recruitment Marketing Software
Recruitment marketing software makes social recruiting simpler, easier and more streamlined. It helps companies showcase their Employer Brands and build strong relationships with candidates (a.k.a. Candidate Relationship Management).
Some recruiting software providers now offer 2-in-1 Recruitment Marketing Software and Applicant Tracking System (ATS) solution.
Social Recruiting Synonyms
Social recruiting is also known as:
- Social (media) recruiting
- Social recruitment
- Social hiring