Employer Branding survey questions

This sample of Employer Branding survey questions can really help you define values your company offers as an employer, and that candidates see attractive. Use this sample of Employer Branding survey questions to master your talent attraction strategy.

How to conduct Employer Branding surveys

Conducting Employer Branding surveys is extremely important for both internal and external Employer Branding strategy. Finding our about the positives and negatives of your Employer Brand can help you generate new Employer Branding ideas.

By asking these questions, you can find out about what do your employees value the most, use that information and keep them longer in your companies. In addition, you can also use this information to attract talented people for your open positions.

Employer Branding surveys should be done once or twice a year. That way, you will always know if there is something going on you were not aware of.

Companies of various sizes, from startups to corporations, conduct Employer Branding surveys.

Sample of Employer Branding survey questions

There are various types of Employer Branding surveys you can conduct. Choose from these 3 types of surveys: 5-answer Likert scale, 1-10 scale and open survey questions.

5-answer Likert scale Employer Branding survey questions

Please rate the following items on the list based on how important they are to you when choosing a company and position to work for (1 being Not important at all and 5 being extremely important)

• Opportunity to grow
• Opportunity to learn new things
• Company’s offering (products and services)
• Customer satisfaction
• Ability to generate new ideas
• Level of responsibility
• Modern workplace
• Participation in decision making
• Salary
• Benefits
• Relationship with supervisors
• Relationship with coworkers
• Teamwork
• Work-life balance
• Flexible working hours
• Work from home

Open Employer Branding survey questions

• When looking for a new job opportunity, what are the main things you look at?
• What were the reasons you chose to apply to your current job?
• What would make you change your current position/company?
• What would make [company] a better workplace?
• Are you a happy employee of [company name]? Why?

1 to 10 scale Employer Branding survey questions

From 1 to 10, what makes [company name] an attractive employer?

• Great team
• Motivating supervisors
• Modern workplace
• Flexibility at work
• Ability to work from home
• Educational programs
• Ability to grow within the company
• Salary
• Benefits
• [company name]’s culture

Importance of conducting Employer Branding surveys

Conducting Employer Branding surveys is extremely important for HR Professionals to understand how to attract talent. If you look at the three graphs below, you will understand the importance of having a strong Employer Brand in order to attract high-quality job candidates.

Looking for more Human Resources survey questions? Check out our library of free Human Resources survey question samples.