What is Job Advertisement ?

Whether you're a beginner or an expert, you will find this Glossary useful.

Job advertisement is an announcement that informs people that a certain job position is available. It is written in an engaging tone and it contains information not only about the job position, but also about your company and the benefits you offer.

job advertisement definition

➡️ Before we dig deeper into the job advertisement, don't forget to download our Guide for Conducting Job Interviews

Job advertisement definition

A job advertisement is an announcement of an open job position.

The main goal of a job advertisement is to inform potential job candidates about a new opening and attract them to apply.

It is written in an engaging tone and it contains information not only about the job position, but also about your company and the benefits you offer.

Importance of job advertisement

A well-crafted job advertisement will target and attract your perfect candidates and fend off all the other candidates.

As a result, you will save time and money!

How to write great job advertisement?

Job advertisement is based on the job description for a certain job position.

It is written for your candidate persona.

Job advertisement structure

Here is the structure of a great job advertisement:


1. Job title 

Keep it clear, accurate and to the point. 
Avoid unconventional and vague job titles - no rockstars, wizards and ninjas, please! 🙏 😆 

2. Job location

This is one of the main criteria job seekers use in job search, so be sure to mention it!

3. Job responsibilities

Keep it simple and mention only a few key duties and responsibilities.  

4. Job requirements

List must-have qualifications related to education, previous working experience, technical and soft skills.

5. Company and benefits

Briefly introduce your company and focus on the benefits you offer. 
Include information about the salary range, exciting projects and perks.   

6. Applying instructions

Explain who, how and when should an interested candidate contact.

Where to publish job advertisements? 

Increase the reach of your job advertisements by publishing them on:

  • Career site
  • Online job boards
  • Social media 
  • Newsletter
  • Paid ads
  • Local media

Jobs advertisement synonyms

A job advertisement is also known as:

  • Job ad
  • Job advert
  • Job announcement
  • Employment ad
  • Hiring ad
  • Recruitment ad
  • Job posting

Learn more

  1. Read the Ultimate Guide for Posting Jobs That Stand Out
  2. Discover Top 5 Ways to Craft a Job Post that Will Stand Out
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