HR Glossary

Candidate Engagement

Although there isn’t an official definition for Candidate Engagement, this term generally refers to how responsive candidates and job applicants are.

candidate engagement definition

Candidate Engagement Definition

Candidate Engagement measures how well candidates feel they were treated during the whole recruiting and hiring process. In various surveys, the majority of job seekers – around 60% – have indicated they received poor treatment during their job search.

A CareerBuilder survey found that when job seekers have a bad candidate experience, 42% of them would never apply to that company again and 22% said they would tell other candidates not to work at that company.

Many companies now use tools for improving Candidate Engagement.

Candidate experience versus Candidate engagement

To attract the best talent, it has become extremely important to build better relationships with candidates and encourage Candidate Engagement. It is important to understand that Candidate Experience is not the same as Candidate Engagement.

While Candidate Experience is related to a candidate’s perception of the overall recruiting and hiring process, Candidate Engagement is a process that never ends.

Candidate Engagement is the most important goal of the Inbound Recruiting strategy. This type of strategy encourages Candidate Engagement through great, relevant and useful content to candidates. The goal is to, eventually, eliminate sourcing and encourage candidates to apply for open positions.

See TalentLyft in action

Applicant Tracking, Recruitment Marketing, Sourcing and Talent CRM software are powerful alone, but unstoppable when used together!

Related content

  • Background Check

    A background check or background investigation is a review of a potential employee's criminal, commercial, and financial records and is done to validate information written on...

  • Broadbanding

    Broadbanding is a method for evaluation and construction of job grading structure that exchanges a large number of narrow salary ranges for a smaller number of...

  • Career Pathing

    Career path refers to the growth of the employee in an organization where an employee charts a course for his/her career path, growth and developmentCareer pathing...

  • Consultants

    Consultant are professionals who provide expert advice in a specific area.Consultants definitionConsultant are professionals who provide expert advice in a specific area. In business it refers...

  • Disciplinary procedure

    Disciplinary procedure is a standardized step-by-step comprehensive procedure that a company commits to in situations where an employee has to be warned, reprimanded or dismissed.Disciplinary Procedure...

Explore more topics

  • Skill Assessments

    Enhance your hiring process with skill assessments. Evaluate candidates' abilities and competencies through tailored assessments designed to measure job-specific skills. Learn how to incorporate skill assessments to identify top talent, ensure the right fit, and make data-driven hiring decisions that improve performance and reduce turnover.

    Learn more

  • Recruitment Process

    You are here to improve and optimize your recruitment process and that is exactly what we'll do for you. Sit back and dive into the best strategies, practices and tips to attract and hire candidates in the most streamlined and efficient way.

    Learn more

  • Diversity Equity and Inclusion (DEI)

    Diversity, equity, and inclusion (DEI) have become key focuses in building a thriving workplace culture—and for good reason. In our DEI Hub, we provide strategies, insights, and best practices to help HR professionals, business leaders, and change-makers champion a more inclusive and equitable workforce. Join us in fostering diversity and empowering employees by exploring a wide range of DEI topics, from inclusive hiring practices to creating a workplace where all voices are heard and valued.

    Learn more

  • Resume Screening

    Streamline your hiring process with efficient resume screening techniques. Learn how to quickly identify top candidates by filtering through resumes for relevant skills, experience, and qualifications. Utilize tools and strategies to save time, reduce bias, and ensure you're shortlisting the best talent for the job.

    Learn more

  • Turnover and Retention

    Reduce turnover and improve retention with proven strategies. Learn how to identify the causes of employee turnover, implement retention programs, and create a positive workplace culture that fosters loyalty. By focusing on employee engagement and satisfaction, you can retain top talent and strengthen your organization’s long-term success.

    Learn more

  • Candidate Experience

    Candidate experience is a critical factor in shaping a positive employer brand and attracting top talent. Learn how to deliver a personalized and engaging candidate experience that reflects your company's values, fosters long-term relationships with candidates, and enhances your reputation as an employer of choice. Secure the best candidates with a standout hiring process.

    Learn more

Simple and affordable recruitment software

Schedule a Demo Start Free Trial