What is Buzz Marketing?

Whether you're a beginner or an expert, you will find this Glossary useful.

Buzz marketing is a viral marketing technique which tries to make close, spontaneous interaction with consumers instead of an obvious marketing pitch.

Buzz marketing definition

Buzz marketing is a viral marketing technique which tries to make close, spontaneous interaction with consumers instead of an obvious marketing pitch. The most preferred method buzz campaigns use is word-of-mouth marketing.

Companies like to utilize buzz marketing techniques because consumers have no vested interest in promoting products or services so it makes the 'buzz feel real'. It also allows companies to track the ‘feedback’ they’re receiving more easily. 

Thanks to social media which makes it easy for people to review and talk about new products and services buzz marketing has been spreading more and more over the last decade.


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