What are Applicant Tracking Systems
ATS or Applicant Tracking System offers solutions for numerous recruiting goals and challenges in the application stage of candidate journey. Once you have job applicants in your system, recruiting goals become to streamline and simplify hiring process as much as possible.
A modern and well-designed ATS features can help you achieve recruiting goals and overcome challenges by offering following solutions.
Are you looking for a modern Applicant Tracking System for your team? Check out our new guide for buying an ATS!
Reasons to use Applicant Tracking Systems
With all the emerging recruiting challenges, there are almost no companies that don't use some for of an Applicant Tracking System.
When we asked recruiter about the main reasons for using Applicant Tracking System, this is what they said:
- Inability to source people with good skills and characteristics
- Manual rejection and feedback to candidates
- Manual and time consuming interview scheduling
- Extensive use of excel spreadsheets and emails
- Messy recruiting and selection process
- Inability to evaluate and measure the effectiveness of HR strategy
- Long time-to-hire
- High cost-to-hire
- Lack of talent pool management
- Poor and slow communication with candidates
- Poor and slow communication with candidates
- Hard to keep up with all the applications
- Poor quality-of-hire
Solutions offered by Applicant Tracking Systems (ATS)
One candidate database
One of the biggest recruiting challenges involves too much paperwork. This ATS solution enables you to have all of your passive and active candidates and applicants in one single talent pool. Sourced candidates, referrals, applicants from job boards, social media platforms, career sites will all be in one place. Get rid of papers and spreadsheets, and enjoy a more organized way to manage your candidate and applicant pool.
Easy application and candidate search
Often times, companies post new job openings before searching their existing applicant database. In many cases you already have a high-quality applicant in your talent pool, but finding them seems like a mission impossible. With this ATS solution, you can easily search for candidates that have previously applied for a job opening.
Easy application form screening
If you are assessing most important skills and characteristics in your application form, you can automatically disqualify candidates who don’t satisfy those requirements. With this ATS feature, you will be able to build a higher-quality candidate pools that are easier to manage.
Manual screening is considered one of the most time consuming tasks in recruiting, especially when more than half of the resumes received for a role are unqualified.
Easy resume parsing
Many recruiters and HR professionals don’t have the ability to easily extract important information about candidates. This recruiting challenge can be solved with a well-designed ATS that has the ability to extract applicants names and contact info from their resumes within seconds.
Easy resume screening
According to research, it is estimated that resume screening and candidate shortlisting can take 23 hours. Since saving time and money are some of the biggest recruiting goals, making this task easier, faster and more automated is crucial for reducing time-to-hire and cost-per-hire.
Interview kits and scorecards
Accessing the right candidate skills is another important recruiting goal and challenge. Modern ATS features have customizable interview questions and scorecards within the software. You can customize them based on most important characteristics you are looking for in a candidate. This makes candidate evaluation is much easier, organized and efficient.
Automated email responses
Every modern recruiter’s hiring goal is to make hiring more automated and steamilined. Save time by sending automated mass email responses such as “thank you” emails “rejection” emails and “offer emails”. Some software even offer customizable email templates for ATS users.
Schedule interviews with the candidates directly from the software. Automatically share the most important interview information such as structure and location. Proper and easy communication with candidates has become one of the most important recruiting solutions that ATS offers.
With the "War for talent" getting more and more intense, sourcing has become inevitable part of every recruiting strategy. When choosing an ATS to buy, make sure that it has a powerful sourcing tool that will help you find high-quality candidates.
Streamlined selection workflow
Track and manage candidates’ progress to make your hiring more streamlined. Use existing software’s hiring stages, or create your own to best match your hiring process. Streamlining hiring workflow is probably the most important solution that every Applicant Tracking System should offer.
Candidate Relationship Management
Create email campaigns in your software to keep candidates engaged throughout the hiring process. Timely and relevant communication is crucial for not losing high-quality applicants.
Sharing important insights and information about candidates with other hiring team members is extremely important to many ATS buyers. One of the most important ATS solutions should be easy team collaboration and communication. In addition, ATS should enable user admins to give different types of access and authority to different team members.
Data-driven recruiting is one of the most popular recruiting strategies. Improving without measuring is impossible. That being said, make sure that you Applicant Tracking System has the ability to track and measure every step of you recruiting strategy.
Interested in Recruitment Metrics you should be tracking? Get our list of most important HR metrics!
Some of the emerging recruiting goals and challenges are related to proper integration of existing tools. If you are using different online platforms such as Gmail, Slack, platforms for candidate sourcing or candidate testing and assessment, HRIS or Google Analytics, look for an ATS that can easily integrate with them and work well together.
Choosing an Applicant Tracking System (ATS) to buy
As you can see, Applicant Tracking Systems offer many different solutions for various recruiting goals and challenges. Therefore, buying the right one is not an easy task. However, if you are planning on investing into a new solutions, you should look for as many above mentioned features as possible.
Recruitment Marketing platforms solve problems of finding and attracting best candidates. We like to call them pre-application processes. These tools help recruiters to build stronger employer brand, source best job candidates, engage with candidates and convert them into applicants.