Recruitment Marketing

The List of Solutions Offered by Applicant Tracking Systems (ATS)

Applicant Tracking Systems are one of the must-have hiring tools. Even though many companies struggle with attracting and engaging high-quality applicants, some still haven’t been able to streamline, simplify and automate hiring processes. List of solutions offered by Applicant Tracking Systems can be extensive. However, some ATS tools have more features than the others.

What are Applicant Tracking Systems

ATS or Applicant Tracking System offers solutions for numerous recruiting goals and challenges in the application stage of the candidate journey. Once you have job applicants in your system, recruiting goals become to streamline and simplify the hiring process as much as possible.

Modern and well-designed ATS features can help you achieve recruiting goals and overcome challenges by offering the following solutions.

Are you looking for a modern Applicant Tracking System for your team? Check out our new guide for buying an ATS!

Reasons to Use Applicant Tracking Systems

With all the emerging recruiting challenges, there are almost no companies that don’t use some for of an Applicant Tracking System.

When we asked the recruiter about the main reasons for using the Applicant Tracking System, this is what they said:

  • Inability to source people with good skills and characteristics
  • Manual rejection and feedback to candidates
  • Manual and time-consuming interview scheduling
  • Extensive use of Excel spreadsheets and emails
  • Messy recruiting and selection process
  • Inability to evaluate and measure the effectiveness of HR strategy
  • Long time-to-hire
  • High cost-to-hire
  • Lack of talent pool management
  • Poor and slow communication with candidates
  • Poor and slow communication with candidates
  • Hard to keep up with all the applications
  • Poor quality-of-hire

Applicant Tracking System

Solutions offered by Applicant Tracking Systems (ATS)

One candidate database

One of the biggest recruiting challenges involves too much paperwork. This ATS solution enables you to have all of your passive and active candidates and applicants in one single talent pool. Sourced candidates, referrals, and applicants from job boards, social media platforms, and career sites will all be in one place. Get rid of papers and spreadsheets, and enjoy a more organized way to manage your candidate and applicant pool.

Easy application and candidate search

Oftentimes, companies post new job openings before searching their existing applicant database. In many cases, you already have a high-quality applicant in your talent pool, but finding them seems like a mission impossible. With this ATS solution, you can easily search for candidates who have previously applied for a job opening.

Easy application form screening

If you are assessing the most important skills and characteristics in your application form, you can automatically disqualify candidates who don’t satisfy those requirements. With this ATS feature, you will be able to build higher-quality candidate pools that are easier to manage.

Manual screening is considered one of the most time-consuming tasks in recruiting, especially when more than half of the resumes received for a role are unqualified.

Easy resume parsing

Many recruiters and HR professionals don’t have the ability to easily extract important information about candidates. This recruiting challenge can be solved with a well-designed ATS that has the ability to extract applicants’ names and contact info from their resumes within seconds.

Easy resume screening

According to research, it is estimated that resume screening and candidate shortlisting can take 23 hours. Since saving time and money are some of the biggest recruiting goals, making this task easier, faster, and more automated is crucial for reducing time-to-hire and cost-per-hire.

Interview kits and scorecards

Accessing the right candidate skills is another important recruiting goal and challenge. Modern ATS features have customizable interview questions and scorecards within the software. You can customize them based on the most important characteristics you are looking for in a candidate. This makes candidate evaluation much easier, more organized, and more efficient.

Automated email responses

Every modern recruiter’s hiring goal is to make hiring more automated and streamlined. Save time by sending automated mass email responses such as “thank you” emails “rejection” emails and “offer emails”. Some software even offers customizable email templates for ATS users.

Interview scheduling

Schedule interviews with the candidates directly from the software. Automatically share the most important interview information such as structure and location. Proper and easy communication with candidates has become one of the most important recruiting solutions that ATS offers.

Powerful sourcing

With the “War for talent” getting more and more intense, sourcing has become an inevitable part of every recruiting strategy. When choosing an ATS to buy, make sure that it has a powerful sourcing tool that will help you find high-quality candidates.

Get our guide for finding high-quality job candidates!

Streamlined selection workflow

Track and manage candidates’ progress to make your hiring more streamlined. Use existing software’s hiring stages, or create your own to best match your hiring process. Streamlining the hiring workflow is probably the most important solution that every Applicant Tracking System should offer.

Candidate Relationship Management

Candidate Relationship Management platforms are relatively new to recruiting. However, it is essential for providing a positive candidate experience.

applicant tracking system features

Create email campaigns in your software to keep candidates engaged throughout the hiring process. Timely and relevant communication is crucial for not losing high-quality applicants.

Team collaboration

Sharing important insights and information about candidates with other hiring team members is extremely important to many ATS buyers. One of the most important ATS solutions should be easy team collaboration and communication. In addition, ATS should enable user admins to give different types of access and authority to different team members.

Powerful analytics

Data-driven recruiting is one of the most popular recruiting strategies. Improving without measuring is impossible. That being said, make sure that you Applicant Tracking System has the ability to track and measure every step of your recruiting strategy.

Interested in Recruitment Metrics you should be tracking? Get our list of the most important HR metrics!

API integration

Some of the emerging recruiting goals and challenges are related to the proper integration of existing tools. If you are using different online platforms such as Gmail, Slack, platforms for candidate sourcing or candidate testing and assessment, HRIS, or Google Analytics, look for an ATS that can easily integrate with them and work well together.

Choosing an Applicant Tracking System (ATS) to buy

As you can see, Applicant Tracking Systems offer many different solutions for various recruiting goals and challenges. Therefore, buying the right one is not an easy task. However, if you are planning on investing in a new solution, you should look for as many above-mentioned features as possible.

In addition, there are some recruiting and hiring tools that now offer ATS and Recruitment Marketing solutions in one.

Recruitment Marketing platforms solve the problems of finding and attracting the best candidates. We like to call them pre-application processes. These tools help recruiters to build a stronger employer brand, source the best job candidates, engage with candidates, and convert them into applicants.

Looking for a new recruitment solution?
TalentLyft is an all-in-one recruiting platform with both ATS and Recruitment Marketing solutions. It is easy to use and offers flexible and affordable pricing plans

See it in action

See TalentLyft in action

Applicant Tracking, Recruitment Marketing, Sourcing and Talent CRM software are powerful alone, but unstoppable when used together!


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