HR Glossary

Social Currency (online)

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Social currency definition

Social currency refers to a potential or actual value an individual possesses through his/her presence and influence on Internet platforms/social media networks such as Instagram, Facebook, Blogs etc.

what-is-social-currency-online

Social currency definition

Social currency refers to a potential or actual value an individual possesses through his/her presence and influence on Internet platforms/social media networks such as Instagram, Facebook, Blogs etc.

It represents the amount of information people share about a brand therefore online social currency can be a crucial tool for a company to increase its brand awareness.

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