Employment branding, also known as employer branding, refers to employer's strategy designed to promote their company as a good place to work.
Employment branding definition
Employment branding, also known as employer branding, refers to employer's strategy designed to promote their company as a good place to work. This targeted marketing strategy is used to form how the potential employees, current employees and the public / investment community see the company.
Employment branding is very important when faced with a limited pool of key talent. It means that the employer will try to impress the employee with the company's vision, strategies and perks as much as the employee will try to impress the employer with his/her skills, experience and expertise.
The need for employment branding is increasing due to greater demand from customers for businesses that are more socially and ethically aware.
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