What is Branding?

Whether you're a beginner or an expert, you will find this Glossary useful.

Branding refers to the process of defining a brand by creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme.

Branding definition


Branding refers to the process of defining a brand by creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme.

Branding aims to establish a significant and differentiated presence in the market that attracts and keeps loyal customers. Consistent, strategic branding leads to a strong brand equity, which allows companies to charge more for their brand than what identical, unbranded products command.


Elements of branding


- Logo

- Brand messaging

- Brand integration

- Voice of the brand

- Tagline

- Template design & brand standards: color scheme, logo placement

- Consistency



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