What is Recruitment Marketing Software?

Recruitment Marketing Software is a software program designed to help you attract top talent in the market. Since the current job market is candidate-driven, finding and hiring high-quality candidates has become no.1 HR problem. Recruitment Marketing Software offers a solution for this problem by applying marketing methods to recruitment process in order to find, attract, nurture and engage candidates and turn them into job applicants.

Recruitment Marketing Software: Exciting innovation or passing fad?

The way we recruit has changed.

Finding and hiring ideal job candidates, especially those with in-demand skills, has become extremely hard, expensive and time-consuming.

The current job market is 90% candidate driven. That means you don’t pick talent anymore. Talent picks you.

In order to make yourself their employer of choice, you have to be able to attract them and trigger interest in them.

That’s where Recruitment Marketing comes in.

What is Recruitment Marketing?

“ Recruitment Marketing ” is the term used for applying modern marketing methods and tactics to the recruiting process in order to attract top talent in the market.

Recruitment Marketing is the process of finding, attracting, engaging and nurturing high-quality candidates using marketing methods and tactics.

The main goal of Recruitment Marketing is to drive talented individuals to apply for the open positions your company has available. This goal is achieved by developing Employer Branding strategies, showcasing Employee Value Proposition , encouraging Candidate Engagement and improving Candidate Experience .

What is Recruitment Marketing Software?

Recruitment Marketing Software is a type of HR software specialized for Recruitment Marketing.

Recruitment Marketing Software is a software program, tool or platform designed to automate, streamline and improve Recruitment Marketing process and operations.

In other words, Recruitment Marketing Software helps companies attract top talent by applying marketing methods to the recruitment process.

Recruitment Marketing Software is also known as:

• Recruitment Marketing tool
• Recruitment Marketing platform
• Software application for Recruitment Marketing.

What are the benefits of Recruitment Marketing Software?

Recruitment Marketing Software offers solutions for all the 5 stages of Recruitment marketing process: Finding, Attracting, Engaging, Nurturing potential candidates and Converting them into applicants who apply for your open job positions.

1. Find candidates

Recruitment marketing platform includes solutions for:

• Web sourcing of passive job seekers, your best job candidates
• One click job distribution to multiple free and premium job boards
• Social Media job promotion
• Employee Referral Programs

Get our guide for finding high-quality job candidates!

2. Attract candidates

Recruitment marketing platform offers features for:

• Improving Employer Branding
• Social recruiting
• Search Engine Optimization
• Creating branded career site

3. Engage and Nurture candidates

Recruitment marketing platform offers following features:

• Candidate Relationship Management
• Email recruiting campaigns
• Talent networking
• Career site team blogging

4. Convert and Track candidates

Recruitment marketing platform provides:

• User-friendly application form
• Hiring Analytics
• Reporting

Get our checklist of most important hiring metrics you should be tracking!

Recruitment marketing software statistics

Okay, so now you're probably thinking:

All these benefits sounds great, but show me some numbers!

No problem!

According to a research by the review site G2,

• The estimated average ROI of recruitment marketing software is 9 months
• 90% of customers using recruitment marketing software said they are likely to recommend it to other professionals.

Who can use Recruitment Marketing Software?

Since Recruitment Marketing Software offers solutions for some of the biggest recruiting goals and challenges, it’s no wonder that the most of modern recruiters and HR professionals use these tools to advance their recruiting process and make their recruiting efforts more effective and successful.

With Recruitment Marketing Software, recruiters and HR professional can do all the recruitment related marketing by themselves. They don’t need an expert marketing team to support them, which cuts the costs of recruitment advertising drastically.

Small business owners who don’t have a specialized HR department or a dedicated recruiter in their team can also reap huge benefits from investing in a recruiting software. Due to busy schedules and lack of time, many smaller businesses owners outsource their recruitment to agencies, which is quite expensive. But with these modern recruiting tools, small business owners can find and hire their ideal job candidates by easily managing their full cycle recruiting process and all related marketing operations.

Which Recruitment Marketing Software to buy?

Firstly, you should check out our checklist of most productive Recruitment Marketing strategies!

Now that we have presented all the solutions Recruitment Marketing Software can offer, let’s help you identify a type of a Recruitment Marketing Platform which would be ideal for you.

Since Recruitment Marketing is a relatively new discipline, there is still not a lot of Recruitment Marketing Software out there. Make sure to check out our very own TalentLyft Recruitment Marketing Platform .

Our TalentLyft recruiting software offers all in one, easy to use Recruitment Marketing and Applicant Tracking System tool to help you find, attract and hire best candidates.

TalentLyft Source helps you find and reach best candidates, TalentLyft Engage makes it easy to build relationships with them and TalentLyft Convert encourages them to apply. Finally, TalentLyft Track offers the possibility to monitor your whole recruiting process in one place and provides invaluable analysis, metrics and reports.