Video: A must-have recruiting content
Video dominates social media, and soon it will take over recruitment too. Leading companies are already creating recruitment videos and using them to achieve their talent acquisition goals. Using videos in recruitment is definitely one of the recruiting trends you should implement in 2019.
Download our List of 15 recruiting trends to implement in 2019!
If you’re recruiting for a big company, you need to start creating recruitment videos in order to keep up with your competitors. If you’re recruiting for a smaller company, creating a recruitment video is your chance to differentiate your company from its competitors in a war for talent.
For both big and small companies, the video is now a must-have recruiting content. There are many reasons why you should use video in recruitment. Creating a recruitment video will help you promote your employer brand, showcase your company culture and attract more candidates. According to a research by CareerBuilder, job postings with videos have a 34% greater application rate! 😮
How to create a perfect recruitment video?
Creating a perfect recruitment video doesn’t have to a long, complicated and costly endeavor. Contrary to popular belief, you don’t need a big budget, fancy equipment and a full crew to create a perfect recruitment video.
You can easily create fun, engaging and authentic recruitment videos on your own - for free! All you need is a bit of time and effort - and my practical tips to help you get started! 🙂
Here are my top 6 tips for creating a perfect recruitment video:
Tip #1: Make it fun
Avoid the boring corporate business language and shabby buzzwords. Make your recruitment video fun - both for your employees and your potential job candidates. Start with your employees. It is important that your employees have fun while making your recruiting video. Their energy will shine through and captivate your potential candidates with its authenticity and good vibes. Don’t be afraid to use humor!
Tip #2: Make it short
Keep your recruitment videos short. Recruitment videos should be no longer than 3 minutes. Even if you create a great, captivating recruitment video, the chances are that most candidates won’t watch the whole thing if it is longer than 5 minutes. SkillScout analyzed 450+ job and company videos across YouTube and Vimeo channels and found out that the average amount of time candidates spend watching recruitment videos is 1 minute and 36 seconds.
Tip #3: Keep it conversational
Instead of having your employees reciting your company’s mission statement, ask them interesting and personal questions. Here are a few ideas to help you get started:
Why did you join [insert your company’s name]?
What do you love about working at [insert your company’s name]?
How would you characterize your fellow employees?
Describe [insert your company’s name]’s workplace in three words?
Describe your regular working day.
Tell us about an exciting project you are working on.
Why do you stay at [insert your company’s name]?
Ask questions and record your employees' unrehearsed answers. You can cut and edit them later!
Tip #4: Showcase your culture
Besides your employee's testimonials, use your recruitment video to showcase your company culture. Your potential candidates want to see the faces of people they’d be spending most of their days, but also a place where they would work. Let them see your organization and workplace! Give them a glimpse into your workplace atmosphere and everyday life at your office.
Tip #5: Answer candidates’ questions
Make sure you use your recruitment video to communicate what’s important to job seekers. They want to know what it is like to work at your company and they want to see the faces of people they might be working with. However, they might also have some specific questions depending on candidate journey stage they are in. Create useful video recruitment content or every step of the candidate journey!
Tip #6: Include a call to action
My final tip for creating a perfect recruitment video is to include a call to action. Tell your potential candidates exactly what you want them to do after they finish watching your recruitment video. Do you want them to check out your open job positions? Read your career blog? Visit your career site? Join your talent network? Make it clear by presenting a strong call to action at the end of your recruiting video.
A quick note about the recruitment video production
Most companies don’t have an in-house camera crew or a production studio at their disposal to help them create their recruitment video.
If you have a certain budget for recording a recruitment video, you can hire professionals to help you. Think about hiring an external freelancer or video production agency.
However, you can create a great recruitment video even if you have no budget and shoot everything on your own smartphone. Here are some useful tips regarding needed equipment, lighting, sound and shooting to help you achieve the best possible recruitment video quality:
Use what you’ve got. Yes, that's right. You don’t need fancy cameras, tripods or microphones. Any recent smartphone will do.
Make sure you have enough light in your recording space. When it comes to lightning, make sure that the light is on the objects you film. If the light comes behind your object, you will only the silhouettes.
Sound matters! The terrible sound is actually more annoying than terrible video. Try to film your videos in a place where you can actually hear people your interview. When interviewing your employees, make sure you are in a quiet surrounding. A quiet office is probably a better choice than an office cafeteria.
Always shoot in landscape mode! Avoid zooming in and move forward with the camera instead. If you want to get fancy and create a cinematic effect, you can try sliding your phone on smooth surfaces or anything with wheels. Check out this great LinkedIn’s video for detailed instructions on creating a perfect recruitment video:
Template-based recruitment video creation
If you still hesitate about creating your own recruiting video, there are cool tools to help you.
For example, check out Moovly which offers templates for creating recruitment videos. It is an easy, professional, and cost-effective way to create your recruitment videos, including video job descriptions, employee testimonials and company culture videos.
Recruitment video promotion and sharing
Once you've created a great recruitment video, you need to get it out there for the world to see it! Promote your recruiting video throughout as many candidate journey touchpoints as you can.
Feature your recruitment video on every communication channel and on every occasion, such as:
- Your company’s social media networks
Promote your recruitment video on social media networks such as your LinkedIn, Facebook, Twitter and don’t forget about Instagram!
Your employees’ social media profiles
Ask your employees to share your recruitment video on their own, private social media profiles.
Upload your recruitment video on video platforms such as Youtube and Vimeo.
Company review sites
Using a recruitment video will help you enhance your employer brand on the company’s review sites such as Glassdoor.
Send your recruitment video via your company’s newsletter to keep the candidates from your talent pool up to date and engaged.
Play your recruitment videos on your recruitment events such as job fairs and campus events.