What is Reputation Management?

Whether you're a beginner or an expert, you will find this Glossary useful.

Reputation management refers to the process of monitoring, maintaining and creating the reputation of an individual or a brand in the public eye.

Reputation management definition

Reputation management refers to the process of monitoring, maintaining and creating the reputation of an individual or a brand in the public eye.

Reputation management questions what other people are saying or feeling about a business and taking steps to ensure that the general consensus is in line with the company's goals.

Most common technique is through using of various forms of social media to monitor reputation.



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