Job Description

Social Media Manager job description

This Social Media Manager job description template includes the list of most important Social Media Manager’s duties and responsibilities. It is customizable and ready to post to job boards. Use it to save time, attract qualified candidates and hire best employees.

Social Media Manager job description template

Social Media Manager job profile

Social Media Managers are responsible for planning, implementing, managing and monitoring company’s Social Media strategy in order to increase brand awareness, improve Marketing efforts and increase sales.

In order to attract Social Media Managers that best matches your needs, it is very important to write a clear and precise Social Media Manager job description.

Social Media Manager job description

We are looking for an experienced, passionate and creative Social Media Manager to join our team. As a Social Media Manager you will be responsible for developing and implementing our Social Media strategy in order to increase our online presence and improve our marketing and sales efforts. You will be working closely with Marketing and Sales departments.

Social Media Manager duties and responsibilities

  • Develop, implement and manage our social media strategy
  • Define most important social media KPIs
  • Manage and oversee social media content
  • Measure the success of every social media campaign
  • Stay up to date with latest social media best practices and technologies
  • Use social media marketing tools such as Buffer
  • Attend educational conferences
  • Work with copywriters and designers to ensure content is informative and appealing
  • Collaborate with Marketing, Sales and Product Development teams
  • Monitor SEO and user engagement and suggest content optimization
  • Communicate with industry professionals and influencers via social media to create a strong network
  • Hire and train other in the team
  • Provide constructive feedback
  • Adhere to rules and regulations
  • Present to Senior Management

Social Media Manager requirements and qualifications

  • X years of experience as a Social Media Specialist or similar role
  • Social Media Strategist using social media for brand awareness and impressions
  • Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
  • Understanding of SEO and web traffic metrics
  • Experience with doing audience and buyer persona research
  • Good understanding of social media KPIs
  • Familiarity with web design and publishing
  • Excellent multitasking skills
  • Great leadership skills
  • Critical thinker and problem-solving skills
  • Team player
  • Good time-management skills
  • Great interpersonal, presentation and communication skills
  • BSc degree in Marketing or relevant field
See TalentLyft in action

Applicant Tracking, Recruitment Marketing, Sourcing and Talent CRM software are powerful alone, but unstoppable when used together!


Related content

Explore more topics

  • Recruitment by Industry

    Tailor your recruitment strategies to fit specific industries. Learn the unique challenges and best practices for hiring in sectors like healthcare, tech, retail, finance, and more. Discover industry-specific approaches to sourcing talent, crafting job descriptions, and optimizing your recruitment efforts for success.

  • HR Tech Trends

    HR Tech Trends – Stay ahead of the curve with the latest HR technology trends. Discover how innovations like AI, automation, and data analytics are transforming talent acquisition, employee management, and workplace productivity. Embrace these cutting-edge tools to optimize your HR processes and drive organizational success.

  • Diversity Equity and Inclusion (DEI)

    Diversity, equity, and inclusion (DEI) have become key focuses in building a thriving workplace culture—and for good reason. In our DEI Hub, we provide strategies, insights, and best practices to help HR professionals, business leaders, and change-makers champion a more inclusive and equitable workforce. Join us in fostering diversity and empowering employees by exploring a wide range of DEI topics, from inclusive hiring practices to creating a workplace where all voices are heard and valued.

  • Mobile Recruitment

    If you think job seekers look for jobs in the newspaper or on their desktop computers, think again. IT's 2023. and people use their phones for everything, including job searching. Learn how to meet them there and adjust your recruitment process to turn mobile recruitment into your biggest advantage.

  • Recruitment Trends

    Stay up-to-date with the latest trends shaping the recruitment industry. From AI and automation to remote hiring and employer branding, discover how modern recruitment strategies are evolving. Learn to adapt to these trends and enhance your talent acquisition process to attract top candidates in a competitive market.

  • Talent Sourcing

    Talent Sourcing is all about identifying and engaging with the best-fit talent for your organization. In this section, we explore all the strategies and best practices you can use to discover top talent effectively. Whether you're a seasoned talent sourcer, an HR Manager or just starting to explore the world of proactive recruitment, dive into our blog posts, gain inspiration, and take actionable steps toward building a strategic sourcing approach that ensures you never miss out on top talent.

Simple and affordable recruitment software