HR Glossary

CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography and Marketing Act)

CAN-SPAM act is a law that establishes the rules for commercial email and commercial messages, regulates them and sets clearly defined opt-out standards.

can-spam act definition

CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography and Marketing Act) definition

CAN-SPAM act is a law that establishes the rules for commercial email and commercial messages, regulates them and sets clearly defined opt-out standards. This does not include billing, warranties, product updates, e-mail newsletters or customer service information.

Rules of CAN-SPAM act

Can-SPAM act basically means that e-mail marketers need to send e-mails which follow certain rules and guidelines in three main areas: unsubscribing, content, and sending behavior.

An employer can follow this rules by:

  • including valid physical postal address in every email that has been sent out
  • providing clear and obvious ways to opt out of every sent email you send out
  • honoring the unsubscribe within 10 business days
  • using clear “From,” “To,” and “Reply to” language that accurately reflects who the sender is
  • not selling or transfering any email addresses to another list
  • not making it hard to unsubscribe from emails
  • not using deceptive subject lines in emails that misrepresent the contents of the message
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