CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography and Marketing Act)
- Content Team
- April 1, 2024
Applicant Tracking, Recruitment Marketing, Sourcing and Talent CRM software are powerful alone, but unstoppable when used together!
CAN-SPAM act is a law that establishes the rules for commercial email and commercial messages, regulates them and sets clearly defined opt-out standards.
CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography and Marketing Act) definition
CAN-SPAM act is a law that establishes the rules for commercial email and commercial messages, regulates them and sets clearly defined opt-out standards. This does not include billing, warranties, product updates, e-mail newsletters or customer service information.
Rules of CAN-SPAM act
Can-SPAM act basically means that e-mail marketers need to send e-mails which follow certain rules and guidelines in three main areas: unsubscribing, content, and sending behavior.
An employer can follow this rules by:
- including valid physical postal address in every email that has been sent out
- providing clear and obvious ways to opt out of every sent email you send out
- honoring the unsubscribe within 10 business days
- using clear “From,” “To,” and “Reply to” language that accurately reflects who the sender is
- not selling or transfering any email addresses to another list
- not making it hard to unsubscribe from emails
- not using deceptive subject lines in emails that misrepresent the contents of the message
Applicant Tracking, Recruitment Marketing, Sourcing and Talent CRM software are powerful alone, but unstoppable when used together!