Recruitment Marketing and Talent CRM: Tools for Ambitious HR Teams

Recruitment Marketing Software and Talent CRM are new types of recruitment software designed to help HR teams attract top talent. Utilizing these new tools gives companies an advantage when recruiting top talent in today's ultra-competitive market.


Why using an Applicant Tracking System (ATS) is no longer enough to hire top talent?

An Applicant Tracking System (ATS) is a software designed to help HR teams track and manage applications, as its name suggests. An ATS appeared in the nineties, when recruiting was focused on employers who could choose between many interested applicants. 

Back then, recruiting was reactive. When they needed to fill a position, their HR team would simply post their job openings and waited for great candidates to apply. In those good old days, HR teams’ biggest struggle was managing numerous applications and selecting the best among them. 

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New times and new challenges call for new tools

Today, the HR team are dealing with a whole new set of challenges. With unemployment rates lower than ever, the power in the job market has shifted towards candidates. Candidates are now in demand. They get to pick and choose where they want to work, not the other way round.

An overwhelming majority of today’s candidates are passive candidates, who aren’t looking for a job. As a result, HR teams are struggling to capture their attention. According to a recent Glassdoor research, 76% of hiring managers admit attracting top talent is their greatest challenge.


Attracting and convincing passive candidates to apply requires the use of innovative recruiting tactics. Ambitious HR teams are using marketing methods to attract passive candidates and build relationships with them ahead of demand. 

Unfortunately, an ATS is designed to help HR teams improve their hiring process after they receive applications. This is why new tools such as Recruitment Marketing Software and Talent CRM have appeared - to help ambitious HR teams improve their hiring process prior to receiving applications.


In the following section, you’ll learn exactly what is a Recruitment Marketing software and Talent CRM. We will also present concrete examples to show you how using these tools can help you gain competitive advantage in today's ultra-competitive market.

What is a Recruitment Marketing Software?

A Recruitment Marketing Software is an innovative software program designed to help HR professionals attract great potential candidates and turn them into applicants.

Why do you need a Recruitment Marketing Software?

Using a Recruitment Marketing Software will enable you to build awareness about your employer brand, get potential candidates interested in working at your company and to drive them to apply for the open positions your company has available.


With a Recruitment Marketing Software, you can showcase your employer brand through different channels, such as your company’s career site, social media, job boards, recruiting events, etc.

Here are the most important features of a Recruitment Marketing Software:

Feature #1: Career site

With a Recruitment Marketing Software, you can build a customised, branded career site that perfectly fits your needs. 

You don’t need any programming or designing skills - you can do it on your own in just a few clicks!


Feature #2: Job advertisement

With a Recruitment Marketing Software, you can post your jobs on numerous free and paid job boards and social media networks with just a few clicks. 

You can also ask your employees for referrals through an automated employee referral program

Feature #3: Recruitment events

With a Recruitment Marketing Software, you can build customized web landing pages for your recruiting events, such as: networking events, career fairs, meetups, etc. 

You can also add embedded application forms to your landing pages and automatically capture your potential candidates’ information!

Feature #4: Talent network 

With a talent network, you’ll never lose an interested candidate!

 If candidates are not ready to apply yet or don’t find a job opening that fits their interest, invite them to join your talent network and stay up to date with your job openings. 

Feature #5: Advanced analytics

Advanced analytics is another invaluable feature of a Recruitment Marketing Software. It provides valuable insights into the efficiency and effectiveness of your recruitment marketing strategy. 

Tracking and analyzing metrics will tell you what works well and what can you improve. 

What is a Talent CRM?

A Talent CRM is an innovative software designed to help HR professionals reach out to and build and nurture relationships with their current, past and potential future candidates. 

Why do you need a Talent CRM?

Using a Talent CRM makes candidate relationship management easier and faster. 

Without a Talent CRM, HR professionals wouldn’t be able to achieve timely, relevant and personalized communication with their current, past and potential future job candidates.


With a Talent CRM, HR professionals can easily build and segment talent pools and deliver targeted messages to the right candidates at the right time. 

That way, they have a pool of qualified, engaged candidates to choose from when they need to fill a job opening. . 

Here are the most important features of a Talent CRM:

Feature #1: One encompassing database

A Talent CRM has one encompassing database with all your current, past and potential candidates’ information and rich profiles

Searching through this database is quick and easy,  so you’ll never lose a qualified candidate again! 

Feature #2: Candidate journey tracking

Recruitment Marketing Software provides visibility into every touchpoint a candidate has with your company. 

You’ll know exactly when was the last time you were in contact with any single candidate, including applications, emails, website visits, etc. 

Feature #3: Talent pool segmentation

Segmenting your candidate database is crucial for delivering outstanding candidate experience

By applying filters such as interests, location, skills, disqualification reason, source of application etc. you can create different categories such as: Alumni, Potential marketing candidates, College students, Silver medallists - and many more!


Feature #4: Targeted email campaigns

With a Recruitment Marketing Software, you can create targeted email campaigns and strategically deliver the right messages to the right candidates in the right ways and the right places. 

You can also schedule your campaigns and track the open rate of your emails! 

Feature #5: Advanced analytics

Recruitment Marketing Software’s advanced analytics will automatically track and measure your campaigns’ performance and results. 

You can test different campaigns to messaging variants that perform best and motivate action!

The benefits of all-in-one recruitment software

If you want to be successful at hiring top candidates in today’s highly competitive job market, your best choice is a modern, all-in-one recruitment software

Modern recruitment software such as TalentLyft encompass all three recruitment software types (ATS, Recruitment marketing software and Talent CRM) under one platform.

Benefits of using all-in-one software that offers ATS, Recruitment Marketing Software and Talent CRM are huge

Here are the three most important benefits of using all-in-one recruitment software:

Benefit #1: Saved money

If you opt for an all-in-one recruitment software you will avoid the cost of implementing and maintaining three different software, as well as additional integration costs. 

Benefit #2: Saved time

Save time by allowing your hiring team members to work in a single recruitment platform, instead of switching back and forth among multiple different recruitment software.

Benefit #3: Seamless data

Transferring data among three different software is bound to result in some kind of data discrepancy. Using all-in-one recruitment software will help you avoid data loss and duplication.

Want to try out a powerful all-in-one recruitment software?

Take TalentLyft for a test ride! 🙂

Try our ATS, Recruitment Marketing Software and Talent CRM for freeYep, completely free for  14 days, no credit card is required to sign up and you can cancel anytime.

Bonus offer:

Once you are in the free trial, you can let our team know about your needs in the live chat.

During the free trial, we will gladly walk you through all the benefits of using an all-in-one recruitment software! 🙂

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2020 Guide for Buying a Recruiting Tool

2020 Guide for Buying a Recruiting Tool

Looking for a new Recruitment Software? Replacing the old one? Not sure about what type of a recruitment tool to invest in? This guide is for you!
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