HR Glossary

Pay-Per-Impression

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Pay-per-impression definition

Pay-per-impression refers to an Internet marketing advertising model which defines how the payment will be done for every time client’s advert is displayed.

what-is-pay-per-impression

Pay-per-impression definition

Pay-per-impression refers to an Internet marketing advertising model which defines how the payment will be done for every time client’s advert is displayed.

Through this method, the advertiser pays for the number of times the advertisement is displayed on the publisher’s website. Prices are generally set per one thousand page impressions.

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