HR Glossary

Branding

Branding refers to the process of defining a brand by creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme.

branding definition

Branding definition

Branding refers to the process of defining a brand by creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme.

Branding aims to establish a significant and differentiated presence in the market that attracts and keeps loyal customers. Consistent, strategic branding leads to a strong brand equity, which allows companies to charge more for their brand than what identical, unbranded products command.

Elements of branding

– Logo

– Brand messaging

– Brand integration

– Voice of the brand

– Tagline

– Template design & brand standards: color scheme, logo placement

– Consistency

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