HR Glossary

Branding

Branding refers to the process of defining a brand by creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme.

branding definition

Branding definition

Branding refers to the process of defining a brand by creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme.

Branding aims to establish a significant and differentiated presence in the market that attracts and keeps loyal customers. Consistent, strategic branding leads to a strong brand equity, which allows companies to charge more for their brand than what identical, unbranded products command.

Elements of branding

– Logo

– Brand messaging

– Brand integration

– Voice of the brand

– Tagline

– Template design & brand standards: color scheme, logo placement

– Consistency

See TalentLyft in action

Applicant Tracking, Recruitment Marketing, Sourcing and Talent CRM software are powerful alone, but unstoppable when used together!


Related content

  • Applicants are an individuals who apply for a post of employment at a certain employers' facilities by going through the hiring process, usually defined by the...

  • Base wage rate is the minimum fixed amount of money paid for a job before anything extra is added, like bonuses, allowances, or any such compensation. Definition...

  • Bumping is a process used by many organizations during downsizing to keep the valued staff by giving employees with seniority the option of taking other positions...

  • A career summary is brief, general statement on a resume that includes overview of experience, responsibilities of a job, skills, and accomplishments. Career summary definitionA career summary...

  • Core competencies is a term which describes a particular set of strengths, knowledge and strategic advantages that make a company stand out from its competitors. Definition of...

  • Disease management refers to an information-based process in which employers maintain a healthy workforce by proactively managing health-related risks. Disease management definitionDisease management refers to an...

Explore more topics

  • Recruiting Stats

    Stay informed with the latest recruitment statistics that can help you refine your hiring strategies. Discover key metrics on time-to-hire, candidate sourcing, retention rates, and more. Use these data-driven insights to improve your talent acquisition processes and make better hiring decisions.

  • Candidate Relationship Management

    Improve your hiring process with effective Candidate Relationship Management (CRM). Build and nurture strong relationships with candidates by leveraging CRM tools to engage, communicate, and maintain long-term connections. Enhance candidate experience, increase retention, and create a robust talent pipeline for future hiring needs.

  • Tech Recruiting

    Master the art of recruiting top tech talent in a competitive market. Learn strategies for sourcing, attracting, and assessing skilled candidates in IT, software development, and other tech fields. Stay ahead with the latest tools, techniques, and trends to secure the best talent for your tech roles.

  • News & Updates

    TalentLyft is constantly improving as we're implementing new features and integrations. In this section you'll find all of our recent updates and and integrations we've implemented to make every user's experience the best it can be!

  • Skill Assessments

    Enhance your hiring process with skill assessments. Evaluate candidates' abilities and competencies through tailored assessments designed to measure job-specific skills. Learn how to incorporate skill assessments to identify top talent, ensure the right fit, and make data-driven hiring decisions that improve performance and reduce turnover.

  • People Analytics

    People Analytics – Unlock the power of data to make informed HR decisions. Learn how people analytics can help you track employee performance, improve retention, and enhance recruitment strategies. Use data-driven insights to optimize your workforce management and build a stronger, more efficient organization.

Simple and affordable recruitment software