Branding
- Content Team
- April 1, 2024
Applicant Tracking, Recruitment Marketing, Sourcing and Talent CRM software are powerful alone, but unstoppable when used together!
Branding refers to the process of defining a brand by creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme.
Branding definition
Branding refers to the process of defining a brand by creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme.
Branding aims to establish a significant and differentiated presence in the market that attracts and keeps loyal customers. Consistent, strategic branding leads to a strong brand equity, which allows companies to charge more for their brand than what identical, unbranded products command.
Elements of branding
– Logo
– Brand messaging
– Brand integration
– Voice of the brand
– Tagline
– Template design & brand standards: color scheme, logo placement
– Consistency
Applicant Tracking, Recruitment Marketing, Sourcing and Talent CRM software are powerful alone, but unstoppable when used together!