Job Description

Inbound Marketing Manager job description

This Inbound Marketing Manager job description template includes the list of most important Inbound Marketing Manager’s duties and responsibilities. It is customizable and ready to post to job boards. Use it to save time, attract qualified candidates and hire the best employees.

Inbound Marketing Manager job description template

Inbound Marketing Manager job profile

Inbound Marketing Manager is a marketing professional with expertise in attracting customers with content designed to attract qualified prospects and converting them into leads and customers.

In order to attract the Inbound Marketing Manager that best matches your needs, it is very important to write a clear and precise Inbound Marketing Manager job description.

Inbound Marketing Manager job description

We’re passionate about changing the marketing world and are looking for a great Inbound Marketing Manager to help us fulfill our mission.

Are you experienced enough and ready to to take full responsibility for our inbound marketing strategies including social media, blogs and lead generation?

Our ideal candidate thrives when being challenged and is enthusiastic about working in a fast-paced environment. If you are eager to work with smart people to solve complex problems, then we are looking forward to hearing from you!

Inbound Marketing Manager duties and responsibilities

  • Build and manage a rich content/editorial calendar that attracts a qualified audience (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.)
  • Creating, managing, and executing multi-channel marketing campaigns leveraging SEO, social, inbound marketing, email, mail/print campaigns and events to drive customer acquisition
  • Optimize marketing automation and lead nurturing processes through email, content, and social channels
  • Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and convert customers
  • Conducting customer, competitor, and product research
  • Create monthly reports containing a robust description of monthly activity, suitable advice and recommendations and a clear summary of performance against the key performance indicators and metrics
  • Propose new and improved inbound marketing campaign ideas

Inbound Marketing Manager requirements

  • Previous experience in marketing management for (x) year
  • Excellent communication and interpersonal skills
  • Creative thinker and problem solver
  • Efficient organizational and time management skills
  • Data-driven and research-oriented
  • Proficiency in marketing automation and blogging software features
  • HTML/CSS, Adobe Creative Suite hands-on experience is an advantage
See TalentLyft in action

Applicant Tracking, Recruitment Marketing, Sourcing and Talent CRM software are powerful alone, but unstoppable when used together!


Related content

Explore more topics

  • Recruiting Stats

    Stay informed with the latest recruitment statistics that can help you refine your hiring strategies. Discover key metrics on time-to-hire, candidate sourcing, retention rates, and more. Use these data-driven insights to improve your talent acquisition processes and make better hiring decisions.

  • Recruitment Trends

    Stay up-to-date with the latest trends shaping the recruitment industry. From AI and automation to remote hiring and employer branding, discover how modern recruitment strategies are evolving. Learn to adapt to these trends and enhance your talent acquisition process to attract top candidates in a competitive market.

  • Recruitment Agencies

    Discover how recruitment agencies can efficiently source, screen, and place top candidates tailored to your needs. Explore the advantages of partnering with specialized agencies that understand your industry and deliver quality talent faster, saving you time and resources in the hiring process. Discover the pros and cons of using a recruitment agency.

  • Employer branding

    Employer Branding: Strengthen your company's reputation as an employer of choice. Learn how to showcase your culture, values, and work environment to attract top talent. Build a strong employer brand that sets you apart from competitors, enhances candidate attraction, and boosts employee retention for long-term success.

  • Recruitment Metrics

    If you can't measure it, you can improve it. Or something like that. Either way, tracking metrics is in the recruitment process is crucial to see what works and what doesn't. Dive in to this topic to learn all about the most important metrics to track and how they can help you optimize your hiring process.

  • Recruitment by Industry

    Tailor your recruitment strategies to fit specific industries. Learn the unique challenges and best practices for hiring in sectors like healthcare, tech, retail, finance, and more. Discover industry-specific approaches to sourcing talent, crafting job descriptions, and optimizing your recruitment efforts for success.

Simple and affordable recruitment software