HR Survey

Employer Branding survey questions

This sample of Employer Branding survey questions can really help you define values your company offers as an employer, and that candidates see attractive. Use this sample of Employer Branding survey questions to master your talent attraction strategy.

Employer Branding survey questions sample

How to conduct Employer Branding surveys

Conducting Employer Branding surveys is extremely important for both internal and external Employer Branding strategy. Finding our about the positives and negatives of your Employer Brand can help you generate new Employer Branding ideas.

By asking these questions, you can find out about what do your employees value the most, use that information and keep them longer in your companies. In addition, you can also use this information to attract talented people for your open positions.

Employer Branding surveys should be done once or twice a year. That way, you will always know if there is something going on you were not aware of.

Companies of various sizes, from startups to corporations, conduct Employer Branding surveys.

Sample of Employer Branding survey questions

There are various types of Employer Branding surveys you can conduct. Choose from these 3 types of surveys: 5-answer Likert scale, 1-10 scale and open survey questions.

5-answer Likert scale Employer Branding survey questions

Please rate the following items on the list based on how important they are to you when choosing a company and position to work for (1 being Not important at all and 5 being extremely important)

  • Opportunity to grow
  • Opportunity to learn new things
  • Company’s offering (products and services)
  • Customer satisfaction
  • Ability to generate new ideas
  • Level of responsibility
  • Modern workplace
  • Participation in decision making
  • Salary
  • Benefits
  • Relationship with supervisors
  • Relationship with coworkers
  • Teamwork
  • Work-life balance
  • Flexible working hours
  • Work from home

Open Employer Branding survey questions

  • When looking for a new job opportunity, what are the main things you look at?
  • What were the reasons you chose to apply to your current job?
  • What would make you change your current position/company?
  • What would make [company] a better workplace?
  • Are you a happy employee of [company name]? Why?

1 to 10 scale Employer Branding survey questions

From 1 to 10, what makes [company name] an attractive employer?

  • Great team
  • Motivating supervisors
  • Modern workplace
  • Flexibility at work
  • Ability to work from home
  • Educational programs
  • Ability to grow within the company
  • Salary
  • Benefits
  • [company name]’s culture

Importance of conducting Employer Branding surveys

Conducting Employer Branding surveys is extremely important for HR Professionals to understand how to attract talent. If you look at the three graphs below, you will understand the importance of having a strong Employer Brand in order to attract high-quality job candidates.

conducting employer branding surveys

Looking for more Human Resources survey questions? Check out our library of free Human Resources survey question samples.

See TalentLyft in action

Applicant Tracking, Recruitment Marketing, Sourcing and Talent CRM software are powerful alone, but unstoppable when used together!


Related content

Explore more topics

  • Company Culture

    Finding the perfect fit for your organization goes beyond just skills and qualifications. It's about discovering candidates who align with your company's values, mission, and vision. Explore our insightful articles and expert tips to understand the significance of a well-defined company culture in attracting top talent, learn how to assess and define your organization's unique cultural attributes, and discover strategies to infuse your hiring process with culture-fit considerations.

  • HR Tech Trends

    HR Tech Trends – Stay ahead of the curve with the latest HR technology trends. Discover how innovations like AI, automation, and data analytics are transforming talent acquisition, employee management, and workplace productivity. Embrace these cutting-edge tools to optimize your HR processes and drive organizational success.

  • Recruitment Process

    You are here to improve and optimize your recruitment process and that is exactly what we'll do for you. Sit back and dive into the best strategies, practices and tips to attract and hire candidates in the most streamlined and efficient way.

  • Recruitment Agencies

    Discover how recruitment agencies can efficiently source, screen, and place top candidates tailored to your needs. Explore the advantages of partnering with specialized agencies that understand your industry and deliver quality talent faster, saving you time and resources in the hiring process. Discover the pros and cons of using a recruitment agency.

  • Compensation and Benefits

    Compensation and benefits have always been among the top priorities to job seekers, and it will stay that way. But that is a good thing of course - because well-compensated employees who feel extra valued by additional benefits give more, and give their best. Because they have a reason to. Learn how to stand out in the talent market as an employer of choice, providing the best compensation and benefits plans, and getting the most productive and committed employees in return!

  • People Analytics

    People Analytics – Unlock the power of data to make informed HR decisions. Learn how people analytics can help you track employee performance, improve retention, and enhance recruitment strategies. Use data-driven insights to optimize your workforce management and build a stronger, more efficient organization.

Simple and affordable recruitment software