Job Description

Database Marketing Manager job description

This Database Marketing Manager job description template includes the list of most important Database Marketing Manager’s duties and responsibilities. It is customizable and ready to post to job boards. Use it to save time, attract qualified candidates and hire best employees.

Database Marketing Manager job description template

Database Marketing Manager job profile

Database Marketing Managers are generally responsible for managing staff responsible for the maintenance of the company’s marketing database. They plan, develop and implement strategies for targeted marketing campaigns and may also be responsible for data extraction, list or lead generation and evaluation of the effectiveness of marketing campaigns.

In order to attract Database Marketing Manager that best matches your needs, it is very important to write a clear and precise Database Marketing Manager job description.

Database Marketing Manager job description

We are hiring an experienced and passionate Database Marketing Manager to join our Marketing team! As a Database Marketing Manager at our company, you will be responsible for planning, developing and managing our sales and marketing databases.

In addition, you will assist in implementing a lead generation strategy, which will make you an extremely important role in our team. Your main goal will be to improve the efficiency and strive towards the scalability of our overall business stratgy.

Database Marketing Manager duties and responsibilities

  • Manage technical aspects of key marketing systems
  • Daily work with marketing automation, CRM, data services, and lead management methods
  • Create, plan, implement and maintain KPIs
  • Prepare and present KPIs on marketing and sales activities
  • Analyze marketing and sales data
  • Develop insights and make recommendations for improvement
  • Monitor, manage and maintain data quality within the marketing database
  • Evaluate new technologies to improve and optimize marketing and sales team performance

Database Marketing Manager requirements

  • BA/BS or equivalent working experience
  • Strong analytical skills (including mastery of Microsoft Excel)
  • X years of experience with reporting and data analysis
  • Proficient in marketing automation systems
  • Ability to manage multiple projects
  • Sense of ownership and pride in your performance and its impact on company’s success
  • Critical thinker and problem-solving skills
  • Team player
  • Good time-management skills
  • Great interpersonal and communication skills
See TalentLyft in action

Applicant Tracking, Recruitment Marketing, Sourcing and Talent CRM software are powerful alone, but unstoppable when used together!


Related content

Explore more topics

  • Mastering the Interview

    Conducting an effective interview means getting the best and most out of a candidate in a limited time frame. To do that you need to ask the right questions. From general questions to more strategic ones, here you'll find all the questions you need to get what you need to help you choose the best candidate.

  • Company Culture

    Finding the perfect fit for your organization goes beyond just skills and qualifications. It's about discovering candidates who align with your company's values, mission, and vision. Explore our insightful articles and expert tips to understand the significance of a well-defined company culture in attracting top talent, learn how to assess and define your organization's unique cultural attributes, and discover strategies to infuse your hiring process with culture-fit considerations.

  • Recruitment Agencies

    Discover how recruitment agencies can efficiently source, screen, and place top candidates tailored to your needs. Explore the advantages of partnering with specialized agencies that understand your industry and deliver quality talent faster, saving you time and resources in the hiring process. Discover the pros and cons of using a recruitment agency.

  • HR Software

    Let HR technology make your work life easier! Streamline your HR processes, from payroll and benefits to talent management and recruitment, with powerful HR software. Save time, reduce manual tasks, and focus on strategic initiatives by working smarter, not harder.

  • Career Site

    Create a compelling career site that attracts top talent and showcases your company’s culture and opportunities. Learn how to design a user-friendly, engaging platform where potential candidates can explore job openings, learn about your organization, and apply with ease. Boost your employer branding and enhance your recruitment efforts with an optimized career site.

  • People Analytics

    People Analytics – Unlock the power of data to make informed HR decisions. Learn how people analytics can help you track employee performance, improve retention, and enhance recruitment strategies. Use data-driven insights to optimize your workforce management and build a stronger, more efficient organization.

Simple and affordable recruitment software