Job Description

Vice President (VP) of Product Marketing job description

ThisVice President (VP) of ProductMarketing job description template includes the list of most importantVice President (VP) of ProductMarketing’s duties and responsibilities. It is customizable and ready to post to job boards. Use it to save time, attract qualified candidates and hire best employees.

VP Product Marketing job description template

Vice President (VP) of Product Marketing job profile

Vice President (VP) of Product Marketing is generally responsible for planning, creating and implementing the overall product marketing strategy. Besides new product development, they are responsible for setting up the overall strategy for promoting company’s products and offerings.

In order to attract Vice President (VP) of Product Marketing that best matches your needs, it is very important to write a clear and precise Vice President (VP) of Product Marketing job description.

Vice President (VP) of Product Marketing job description

We are looking for a Vice President (VP) of Product Marketing to join our core Marketing team. As a Vice President (VP) of Product Marketing you will be responsible for planning, implementing and managing our overall product and services marketing strategy.

In addition, you will lead the team of marketers responsible for the messaging, packaging, and delivery of our products to market. You will also be responsible for implementing new product strategy working closely with our product team and leading customer research.

Vice President (VP) of Product Marketing job description

  • Lead and manage our team of marketers to ensure the success of product placement and addoption
  • Hire and training new team members
  • Regularly give feedback to the team
  • Do employee evaluation based on previously determined KPIs
  • Make data-driven decisions to hit company goals
  • Develop and implement the strategy for pricing, messaging, packaging, promotion and selling of our products
  • Train and support sales and customer support teams
  • Serve as an evangelist for our products through thought leadership and blogging, social media, and speaking
  • Keep the company up-to-date with market trends and competition

Vice President (VP) of Product Marketing requirements and qualifications

  • BA/BS or equivalent working experience
  • X years of experience with Product Marketing and Product Development
  • Experience with determining product-market fit and delivering products to market
  • Leadership experience
  • A highly analytical approach
  • Ability to lead and communicate cross-functionally with engineering and other departments
  • Sense of ownership and pride in your performance and its impact on company’s success
  • Critical thinker and problem-solving skills
  • Team player
  • Good time-management skills
  • Great interpersonal and communication skills
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