Why Should You Use an Employee Referral Program?

Ivan Cubela | 2/18/2017 | Recruitment Marketing

Many recruiters and other HR professionals say that referrals are their best employees. Thus, if you are wondering why should you use an Employee Referral Program, the benefits are numerous. Some of them include: faster hiring, faster learning and on-boarding, more loyalty and lower turnover. Thus, having a well structured employee referral program is extremely important. Encourage your existing employees to refer friends and family for your newly open job positions. After reviewing some of the statistics about well structured employee referral programs, you will realize why should you implement them into your hiring strategy. 

Why Should You Use an Employee Referral Program?

Why using Employee Referrals? 

Let's say you are looking for a perfect candidate for your newly opened position. You have identified your candidate persona and wrote a perfect job description, posted the opening on your favorite job boards and shared it on social networks...

Days have passed, and you have no applicants!

What happened? 

Well, probably at some point of your HR/CEO/person who needs to hire people career you hit this wall, not knowing what happened. But have you ever tried using your own employees to recruit for you? Just a few facts:

  • 88% of employers say employee referrals are the #1 source of ‘above average candidates according to D. John Sulivan
  • Referred workers are up to 30% less likely to quit according to study from UC Berkley
  • Employee referrals are the #1 source of hire by volume according to Career Xroads
  • A referred candidate is faster to hire than a traditional candidate
  • An average employee has 150 social friends which makes a status/update of a 100 people company seen by 15 000 people

That being said, let’s look at the 3 biggest benefits of the employee referral:

  1. Cost per hire - If you compare the price of the traditional ways, cost of getting your own people to refer the candidate is much cheaper. As many of them are working and talking to similar kind of workers, you are making your own employees perfect recruiters.
  2. Employer branding – with the right motivation (rewards) you will make your employees more engaged and happy to help, expanding the number of shares and views on, for example, social networks.
  3. Quality of hire – after you decide on a profile of your perfect candidate looks you will actually reach more of passive candidates this way and faster to the high quality active ones who are searching for a job at that particular moment.  
Need ideas for employee referral rewards? Here is the list of 50 most popular ideas for employee referral rewards.

After you found the best way to motivate your employees to become the perfect recruiters, you should make few rules to make sure everybody is onboard. These rules should be simple, as the whole process. Everybody should be included and provided feedback no matter if their referrals are successful or not.

Public recognition for a successful referral is a good way to nurture and engage your best talent. Referred employees are also likely to stay longer in the company and reduce your turnover rate. And remember, this is not the only way to find the great candidates so don’t forget to use the other ones.

The reasons to use employee referral reward programs are numerous. Start planning and organizing your own program today, and I can promise you, you will see a big improvement in your recruiting and hiring strategy, and become a more successful recruiter.

Features of a modern recruitment marketing software offer solutions for more streamlined and automated referral programs. Learn how TalentLyft can help you streamline your recruiting and hiring strategy. 

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