The importance of implementing new recruiting trends in 2018
In terms of recruiting trends, 2018 will bring a fresh set of trends that will significantly impact your recruiting process. Are you ready to implement them or will you be left behind?
We bring you the 10 top recruiting trends for 2018 that you need to start implementing ASAP, otherwise, you will end up being the loser in the war for talent before the year ends!
It’s a candidate driven market out there
The way we recruit has changed. Compared to just a few years ago, candidates now have far more power during the job search.
According to research and every recruiter and HR professional everyday work experience, the current job market is 90% candidate driven. That means you don’t pick talent anymore. Talent picks you.
Consequently, finding and hiring ideal job candidates, especially those with in-demand skills, has become an extremely hard, expensive and time-consuming.
That’s why there is a major shift going on in recruiting paradigm. The focus is now on candidates, who are being treated like customers.
The change of paradigm brings a whole new set of buzzwords and new trends. We highlighted 10 most important among them that will have the greatest impact on recruiting in 2018.
Top recruiting trend no. 1: Recruitment Marketing
What is recruitment marketing?
Recruitment marketing strategy is based on the implementation of marketing tactics in recruiting. Recruitment marketing is the process of nurturing and attracting talented individuals to your organization using marketing methods and tactics.
The importance of recruitment marketing
Recruitment marketing is a discipline that has been introduced as a consequence of the current situation in the labor market. Its main goal is to follow the latest trends in the market and offer solutions to the companies that best overcome these new challenges. Companies that first adopt these new recruiting best practices will be more likely to attract talent.
Top recruiting trend no. 2: Inbound Recruiting
What is inbound recruiting?
Inbound recruiting is a recruitment marketing strategy where you proactively and continually attract candidates with the goal to make them choose you as their next employer. Your goal in inbound recruiting is to attract, convert and engage candidates.
The importance of inbound recruiting
Lately, there has been a switch from outbound to inbound recruiting. Simply reaching out to the candidates and offering an open position is not the way to attract talent anymore. If you are looking for a long-term solution to advance your recruiting and hiring strategy, inbound recruiting is the way to go.
Top recruiting trend no. 3: Employer Branding
What is employer brand?
Employer brand is the term commonly used to describe an organization's reputation and popularity as an employer, and its employee value proposition, as opposed to its more general corporate brand reputation and value proposition to customers. Employer branding ideas are essential for building a strong and attractive employer brand.
The importance of employer branding
Research by LinkedIn has proven that more than 75% of job seekers research about company’s reputation and employer brand before applying. Companies with a bad reputation not only struggle to attract candidates, but they also struggle to retain employees.
Top recruiting trend no. 4: Candidate experience
What is candidate experience?
“Candidate experience” is current, past and potential future candidates’ overall perception of your company’s recruiting process. It is based on candidates’ feelings, behaviors and attitudes they experience during the whole recruiting process, from sourcing and screening to interviewing, hiring and finally onboarding.
The importance of candidate experience
Candidates who had a positive candidate experience in your recruiting process will more likely accept your job offer, reapply in future and refer others to your company.
On the flip side, a negative candidate experience can cost you more than a few candidates - it can even lose your company big bucks! The most famous example of this is the case of Virgin Media, a company who calculated that a bad candidate experience costs them a shocking $5.4 million annually!
Top recruiting trend no. 5: Talent pools
What is a talent pool?
Talent pool refers to a place or database where recruiters and HR Managers keep all of their top job candidates. Talent pools make not only candidates that have applied for jobs, but also sourced, referred candidates, silver medallists and candidates that have willingly joined your pool in an inbound way.
The importance of talent pool
Imagine if every time you had a job opening, you had a pool of talent from which you can just pick the best one! Sounds great, right? This is the reason why many recruiters have started building high-quality candidate database for current and future needs.
Top recruiting trend no. 6: Candidate Relationship Management
What is candidate relationship management?
Candidate relationship management (CRM) is a method for managing and improving relationships with current and potential future job candidates.
The importance of candidate relationship management?
Having a strong candidate relationship management has become one of the top priorities for 2018 recruiting. This relatively new method of recruiting was introduced to the world of talent acquisition as a solution to one of the biggest challenges in the HR industry - attracting talent.
Top recruiting trend no. 7: Social Recruiting
What is social recruiting?
Social recruiting is using social media channels for recruiting. The term refers to different ways of using social media networks (such as Facebook, Twitter, LinkedIn etc.) and websites (blogs, forums, job boards and websites like Glassdoor for example) to find, attract and hire talent.
The importance of social recruiting
Social recruiting goes beyond posting current vacant jobs ads on your company’s social network accounts. It offers so much more! You can use social media networks to proactively search for potential candidates, build a relationship with them and encourage them to apply for your vacant job positions.
Top recruiting trend no. 8: Recruitment automation tools
What are recruitment automation tools?
Simply put, recruitment automation tools are software that use new technology to automate recruiting process. Automation of recruiting process has been around for a while, but now it will go beyond HRIS, Applicant Tracking System (ATS) and Recruitment Marketing Software. The new trend is software that offer 2 in 1 tools - integrate both ATS and Recruitment Marketing solutions under one platform.
The importance of recruitment automation tools
These new all in one tools offer help in finding, attracting, engaging, nurturing and converting candidates into applicants.They also streamline, simplify and automate hiring process, making it faster and more efficient. Those organizations that have up till now been too slow to incorporate automation into their recruitment systems are in danger of losing the best candidates to their more forward-thinking competitors.
Top recruiting trend no. 9: GDPR
What is GDPR?
General Data Protection Regulation (GDPR) is a new piece of EU legislation that will replace the current Data Protection Act (DPA) with the goal to unify data regulations within the EU.
The importance of GDPR
GDPR will give people greater control over their personal information, which means it will completely change the way recruiting operates in 2018. It will be introduced on 25th May 2018 at which time those organizations in non-compliance will face heavy fines.
Top recruiting trend no. 10: Data-driven recruiting and HR Analytics
What are data-driven recruiting and HR analytics?
Data-Driven Recruiting and HR Analytics are expressions used to demonstrate recruiting methods in which planning and decision making are based on data acquired through HR technology such as Applicants Tracking Systems and Recruitment Marketing Platforms.
The importance of data-driven recruiting and HR analytics
Data-driven metrics can give you some great insights on which parts of your hiring strategy work well, and which ones have room for improvement. Paying attention to your HR analytics and using data-driven recruiting has proven to improve some of the most important hiring metrics such as time to hire, cost to hire and quality of hire.
Take your recruiting strategy to a whole new level in 2018
The field of human resources is continuously developing and changing. This change is inevitable because of an ever younger and more global workforce. That's why it is important to keep an eye on the latest new trends that will affect recruiting industry in 2018.
If you want to stay on top of new recruiting trends and take your recruiting strategy to a whole new level in 2018, we can help! 💪
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