What is campus recruiting?
Campus recruiting is the process of hiring students and recent graduates straight from campuses at their college or university.
If you want to attract the top young talent and fill your entry-level positions with the best and the brightest students, this article is for you!
Challenges in campus recruiting
Campus recruiting has completely changed in the last few years.
Here are the 3 key challenges in modern campus recruiting:
Campus recruiting challenge #1: Intense competition for young talent
A recent survey from CareerBuilder has found that 74% of employers plan to hire recent college graduates, which is the highest outlook since 2007.
According to Rosemary Haefner, chief human resources officer for CareerBuilder:
Competition for soon-to-be college grads is escalating to a degree we haven't seen in the last 10 years.
In the current job market, where unemployment rate continues to decrease and there's continued competition for sought-after skills, employers are especially attracted to college students and graduates, and the fresh perspective and skills they can bring to their companies.
Campus recruiting challenge #2: Employer branding
According to the National Association of Colleges and Employers (NACE) Recruiting Benchmarks Survey Report, employer branding is the most important aspect of the typical college recruiting program. Nearly 90% of respondents rated on-campus branding as very or extremely important.
However, almost all employers agree that it’s really hard to attract good college talent. In fact, 92% of employers believe they have a “brand problem” when it comes to their campus recruiting efforts, according to CollegeFeed’s research.
Campus recruiting challenge #3: The use of outdated practices
Campus recruiting has completely changed in the last few years.
We now live in a digital world where social media has become mainstream, especially in the lives of younger generations. Despite the digital disruption of on-campus recruitment, many employers still use traditional methods of recruiting students and recent graduates. However, these methods are no longer enough to recruit the best young talent.
How to tackle the biggest challenges in campus recruiting?
If you want to be successful at recruiting the best and the brightest students and recent graduates, you need to think beyond on-campus career fairs and posting jobs on campus job boards.
To tackle the 3 key challenges in campus recruiting, HR professionals and recruiters need to:
- Create a specialized campus recruitment strategy
- Build an attractive employer brand
- Apply recruitment marketing tactics
- Leverage students referrals
Best practice tips for campus recruiting
Excelling at campus recruiting is a challenging task. However, if you leverage the latest university recruiting trends, you can recruit top young talent much easier and faster.
Here are the best campus recruiting tips that will help you effectively recruit students and recent graduates:
Campus recruiting tip #1: Start with your career site
We live in a digital world, and presenting your company with the booth in the campus career fair is no longer enough. The center of your campus recruitment strategy should be your career site. To maximize your student recruiting efforts, you should create a specialized landing page for student and recent graduates.
Here is a great example of student-focused career site by Black Rock:
Make sure you use the appropriate language to attract the younger generation of employees. Present them opportunities for career development at your company. The best practice is to highlight your existing young employee testimonials and success stories.
Campus recruiting tip #2: Utilize social media
If you want to connect with the younger generation of your potential employees, social media recruiting is a must have strategy. Use social media to promote your employer brand and attract students’ attention.
Create interesting content to engage the younger audience and build relationships with them on channels where they spend most of their time. You can be sure that students will google you and check your profiles on social media, so make sure you post relevant content to engage them!
Campus recruiting tip #3: Reach out to Career centers
Reach out to career centers at the colleges and universities. Career center staff of the most colleges and universities will be glad to help you with useful tips to maximize your recruiting efforts. They can help you choose the best way to expose your company to top talent and provide a variety of opportunities to get engaged with their students on campus. They can also point out to already established campus events that will be the best fit for your company or help you organize your own.
Here is a great example of different ways The Toppel Career Center at the University of Miami helps employers recruit students on their campus:
Campus recruiting tip #4: Build long-term relationships
The golden rule for campus recruiting is: Build relationships! Establishing, developing and maintaining relationships is crucial for successful long-term campus recruiting. This is because campus recruiting is not just a one-time thing.
Establishing strong, long-term relationships will help you ensure the stable income of top young talent year after year. Make sure you reach out to all relevant stakeholders. Start with career center staff, but reach out to professors, college assistants and student organizations as well!
Campus recruiting tip #5: Offer internship programs
One of the best ways to promote your employer brand among university and college students is to offer student internship programs. Internship programs are very valuable for students because they provide an opportunity for students to gain “real-world” experience.
On the other hand, employers can benefit greatly from the fresh perspectives of ambitious, tech-savvy, up to date young professionals eager to contribute. Finally, when they return to their universities and colleges, your interns will serve as on-campus ambassadors who will promote your company among other students.
Campus recruiting tip #6: Offer job shadowing
Another great way to provide students with a glimpse into your company culture is to offer them a job shadowing opportunities. Job shadowing is very useful for students because it provides them with an opportunity to experience day to day duties of a certain job position.
It is also a wonderful opportunity for your company to impress young talent with your amazing company culture and the knowledge of your experienced professionals.
Campus recruiting tip #7: Involve your existing employees
Besides job shadowing, there are many other ways to involve your existing employees in your campus and student recruitment process. Contact universities and colleges where your current performing employees graduated. Most universities will be more than happy to hear from their successful alumni and present their career success story to their current students.
Campus recruiting tip #8: Give an in-class presentation
Giving in-class presentations is another great way to introduce your employer brand to university and college students. You current employees who are experts in their fields can offer valuable industry insights for university and college students, both theoretical and practical. Your CEO can also give a speech in class or on different campus event.
For example, here is the Facebook founder Mark Zuckerberg speech at Harvard's 366th Commencement:
Campus recruiting tip #9: Support student organizations
Supporting the work of students organizations on campus is a great opportunity to stand out among your competitors. Show students that you really want to invest in them and support activities and causes they care about. This way, you can get in touch with students that share your company’s values and position your company as their employer of choice.
Campus recruiting tip #10: Be featured in the Career Handbook
If you want to reach a wider student population, learn about the opportunity to have your company featured in the university's career handbook. A career handbook is the university's publication which provides job search and career advice for students. It is created to help students prepare for their job search and workforce entrance. These publications offer valuable tips and tricks on a resume and cover letter writing, interviewing, and job search strategies, they also feature interesting internships opportunities!
For example, take a look at the Michigan State University’s Career Handbook. Each year 22,000 Career Handbook magazines are distributed directly to Michigan State University students. Thousands of students also access the Career Handbook online.
Campus recruiting tip #11: Organize the best on-campus recruiting events
There are 3 most common forms of on-campus recruiting events:
- Careers talk
- Careers fair
- Careers carousel.
According to CACEE’s research The Careers & Enterprise Company - Career Events. What Works?, career carousel is the most effective form of on-campus recruiting events.
Career carousel is basically a speed interview. In a career carousel, students speak with employer representative for a short period of time (commonly 5-15 minutes). At the end of the period, students move onto a further employer representative, circulating around a number of different employers over the duration of the event.
These events are very popular among students because they are more interesting and interactive then visiting regular employer’s stand on the career fair. They also offer an opportunity for direct one-on-one personalized communication among the company’s representatives and students.
Campus recruiting tip #12: Set up a student referral program
You probably know that employee referrals are the holy grail of recruiting. Employee referrals are one of the most effective recruiting methods you can use to improve the time, cost and quality of hire.
Referrals are used to get recommendations for great potential candidates from the company’s current employees. Similarly, you can set up a student referral program to boost your campus recruiting efforts. To maximize the effect of your student referral program, seek referrals not only form your current interns and employees but their family members and friends, university and college professors, assistants and career center staff.
Campus recruiting tip #13: Build a campus ambassador program
Last, but not least tip for campus recruiting: Build a campus ambassador program. This campus recruiting method does ask for some time and effort, but it can provide incredible results!
Many companies, such as Apple, for example, appoint students to serve as their company’s representative in a certain college or university. A campus ambassador promotes the company among students by organizing various marketing and promotional activities and events on campus.
A great example of a structured, well planned and executed student ambassador programs is the McGraw-Hill Campus Ambassador Program. Take a look at the video this company created to promote their campus ambassador program:
How can TalentLyft help you improve your campus recruiting strategy?
To learn how using all-in-in recruitment software such as TalentLyft can help you excel in campus recruiting, schedule a free personalized demo with our experts.