10 Recruiting Trends in 2018 [INFORGRAPHIC]
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Recruiting trend #1: Recruitment Marketing
Recruitment marketing strategy is based on the implementation of marketing tactics in recruiting. Recruitment marketing is the process of nurturing and attracting talented individuals to your organization using marketing methods and tactics.
Recruiting trend #2: Inbound Recruiting
Inbound Recruiting is a recruitment marketing strategy where you proactively and continually attract candidates with the goal to make them choose you as their next employer. Your goal in inbound recruiting is to attract, convert and engage candidates.
Recruiting trend #3: Employer Branding
Employer brand is the term commonly used to describe an organization's reputation and popularity as an employer. Innovative employer branding ideas are essential for building a strong and attractive employer brand.
Recruiting trend #4: Candidate Experience (CandE)
Candidate Experience is current, past and potential future candidates’ overall perception of your company’s recruiting process. Improving Candidate Experience is one of the top 2018 priorities for employers.
Recruiting trend #5: Talent Pools
Talent pools are databases where recruiters and HR Managers keep all of their top job candidates. Talent pools make not only candidates that have applied for jobs, but also sourced, referred candidates, silver medallists and candidates that have willingly joined your pool in an inbound way.
Recruiting trend #6: Candidate Relationship Management
Candidate Relationship Management (CRM) is a method for managing and improving relationships with current and potential future job candidates. Since we live in a candidate-driven market, having a CRM strategy has become an absolute must!
Recruiting trend #7: Social Recruiting
Social Recruiting is the process of using social media channels for recruiting purposes. The term refers to different ways of using social media networks (such as Facebook, Twitter, LinkedIn etc.) and websites (blogs, forums, job boards and websites like Glassdoor for example) to find, attract and hire talent.
Recruiting trend #8: HR Technology
Recruiting without HR technology has become mission impossible. There is a variety of great HR tools that significantly improve and fasten recruiting and hiring processes.
Get our guide for buying a recruitment tool!
Recruiting trend #9: GDPR
General Data Protection Regulation (GDPR) is a new piece of EU legislation that will replace the current Data Protection Act (DPA) with the goal to unify data regulations within the EU. Staying compliant with GDPR is one of the top priorities for recruiters around the world.
Get our guide for GDPR compliance in HR!
Recruiting trend #10: HR Analytics
Data-Driven Recruiting and HR Analytics are expressions used to demonstrate recruiting methods in which planning and decision making are based on data acquired through HR technology such as Applicants Tracking Systems and Recruitment Marketing Platforms.